64 The Practice «f Persuasion rather than an accumulation of insights that together contribute to some universal conception of knowledge. This chapter means to test this contention against one of the most radical challenges to its thesis, namely, the National Socialist interlude in Riemenschneider studies. This account of nationalist scholarship serves as an allegory of the dangers of persuasion, dangerous not just because of its political message but because of our failure to a^MSj^^^SES^nL 0nce lhc wrings of the German nationalists can be recognized as something other than foundational claims to knowledge, we are in a position to analyze their persuasive strategies for what they are and to acknowledge that our own interventions in the rhetoric of history must also be informed by ethical and political agendas. Rather than consign Riemenschneider's historiography to oblivion, it is possible to recall its danger in such a way as to inform our own historical interpretations with perspectives that counter the nationalist ones. Instead of attempting the impossible, instead of cleansing an history of all bias or contemporary commitment, instead of isolating the presentation of Riemenschneider's art in "white cube" installations that are alien to their own historical horizon, it may be possible to do justice to the complexity of cultural transactions that once animated these works, as well as to the complexity of the intersection of our values with those of the past. The challenge of the past to the present, therefore, might be to ask whether we have fulfilled our function as the custodians of cultural memory. Have we brought the past to mind in such a way as to manifest the rich potential inherent in the narrative processor have we purposively constrained and restrained our interpretations so as to be able to aspire to a value-neutral position? Once the distinction between rhetoric and fact has been called into question and the historians implication in contemporary cultural processes acknowledged, then it seems possible to ask: does the significance we attach to Riemenschneider today adequately reflect not only the circumstances of his artistic production but also those in which we currendy find ourselves? CHAPTER THREE Motivating History Under histoneism, which entailed the historical study of ancient and modern art as a new paradigm of historical experience, art history handed over lock, stock, and barrel its legitimacy as a medium for aesthetic, philosophical, or hermeneutic reflection, —Hans Robert Jauss, "History of Art and Pragmatic History" Fortunately we are presently rather far removed from the period of naive sdentificity during which subjectivity was considered to be the domain of illusion and objective knowledge to be the sole expression of truth. We know now that our subjectivity is not an illusion to be overcome, but rather that it is another part of reality, no less important than any other part. —Josué Harari and David Bell, Introduction to Michel Serres, Hermes: Literature, Science, Philosophy I begin with an anecdote.1 One day I went seardiing for a book in Avery Library, the art library of Columbia University. This time, instead of looking at the shelves as mere supports for the volumes that contained the information I sought, I became aware that what I was looking- at was the architecture (or archaeology) of a particular field of scholarly activity, namely, the studv of northern Renaissance art. I was struck, in other words, by the physical presence of an aspect of our discipline's cultural imaginary The organization of the volumes arranged on the shelves, I realized, was at least as important as the knowledge within the weighty tomes they supported. Rather than the disturbing chaos that characterized the stacks in Borges's rale, "The Library of Babel/' these books were organized according to an established pattern. But just what was the system behind their organization? Where did this pattern originate? {Was it any more comprehensible than that which inspired Borgesfc equally famous account of an ancient Chi- i- For the action of anecdote in historical narrative, Sfifi ^apter 6. The Practice Persuasion 66 nese encyclopedia—an account cited by Michel Foucauit?)2 How did the category of "northern Renaissance art" come into being as a topic worthy of scholarly interest? Who or what had determined that there should be more books on certain artists rather than on others? What likes and dislikes, commitments and dismissals, do these choices betray? What values went into forming the configuration of books assembled there, and more importantly, what continues to keep those books in place? The answer, of course, is the canon—that most naturalized of all art Mstoricafassmhptions. Certain artists and certain works of art trrarhave received the sanction of tradition are unquestioningly regarded as appropriate material for art historical study. Course syllabi are still arranged around artists who are deemed major figures, and the vast majority of publications is dedicated to a consideration of a select number of well-known "masterpieces." The purpose and function of privileging certain artists and works in this way are rarely questioned. Indeed, critical analysis of the esteem in winch the canon is held is not regarded as belonging to art history proper but rather to aesthetics, a branch of philosophy, or to the criticism of contemporary art. For the most part, art history's disciplinary work is carried on as if there were no need to articulate the social function it is supposed to serve. The discipline's promotion and support of the canon are all too often still taken for granted. It is as 0 5- v\ if ^consensus haefbeen arrived at sometime in the past, foreclosing further discussion, The library sheJvejLar£jhe physigu^majrifesta-tions of this consensus^dbe^mbodijuent of an established cultural practice. In asking for a discussion of the purpose of art history's dedication to the canon, I hope not to be misunderstood. Mine is not a call for a valuation of works of art, not a plea for a more explicit ranking of canonical works, not a request that students be indoctrinated as to which artist is "better" than another The problem* it seems to me, is that somehow the notion of equality" that most subjective of judgments, is thought to be self-evident and unques- 2. Michel Foucault, 77; The PjTKtltC Persuasion that precluded cultural differences; moreover, in every encounter with other peoples, Europe was chosen us the standard by which to judge the rest. The result was a subordination of other cultures to a European conception of civilization and a reduction of the different ways of understanding the world to what we know as "science." In one way or another, alJ these critics suggest that the means by which individuals, classes, and cultures invest objects with social value are so varied that such processes cannot be considered to belong to the same category. If this is the case, then the concept of aesthetics, one intimately associated with the humanist conception of an unchanging human nature, is emptied of its content.-6 Rather than trying to reduce die rich variety of human responses to art to a single kind of experience, it seems more important to articulate the grounds on which these different responses attain the status ot discursive practices, Panofsky's attempts to naturalize the concept of artistic quality—or, to paraphrase Gombrich, the claim that quality is one of the implicit value judgments that make up our civilization—were never completely convincing. Among the most important (and curiously neglected) arguments recognizing the role of the present in the task of accounting for the past is Leo Steinberg's remarkably prescient 1969 essay, "Objectivity and the Shrinking Self." By insisting that subjectivity mattered, Steinberg rebelled against the antiseptic objectivity, the positivistic empiricism, of the art history of his day According to him, the way in which the art historian's cultural outlook is modelled by the cultural circumstances of his own time determines the importance he ultimately ascribes to the work of art under ctmsideration. JVIannerist art, for example, had long been dismissed because of its negative assessment by the Italian art academies of the seventeenth century, but was rediscovered by twentieth-century Expressionist artists and critics on the basis of their own artistic preferences. In Steinberg's view, there is no evading personal involvement. All historical interpretation is necessarily colored by the beliefs of the interpreter. It is naive to imagine that you avoid the risk of projection merely by not interpreting. In desisting from interpretation, you do not cease z6. See Tony Bennett, "Really Useless Knowtedge: A Political Critique of Aesthetics" Literature ami History 13 (1987), 38-57. to project. You merely project more unwittingly. There is appar-^ endy no escape from oneself and little safety in closing art history \ off against the contemporary imagination."7 It was not until the advent of feminism, however, that the equation of the art historical canon with tradition received a lasting challenge. More than any other historian or critic, it was Linda Nochlin in her famous piece, "Why Have There Been No Great Women Artists?" of 1971, who placed the issue of artistic merit squarely in the foreground of the discipline's attention.28 She demonstrated just how unsatisfactory the concept of tradition was to a definition of the canonical status of a work of art by underscoring the extent to which a putative mtferpiece serves to articulate and support a hierarchy of the sexes. There is nothing inherently natural about the selection of great artists and works on which art history depends, because that choice is the product of 27, Leo Steinberg, "Objectivity and the Shrinking Self* DmMux 08 (summer 1969); S3 6- Svetlana Alpers also drew attention to the importance of the present in the interpretation of the past: see "Is Art History?* Daedalus 106 (1977): 1-13. Describing the work of T-J. Claris Michael Fried, Leo Steinberg, and Michael Eaxandall, she claimed that they emphasised the way in which the artistic merit discovered by past critics in works of art needs to be evaluated m the context of the present. In doing so, these authors implied that the canon inherited from tradition was not absolute and that it was subject to revision at the hands of succeeding; generations. Curious!/ enough, ihe social history of art inspired by the Marxist criticism of T. J, Clark has by and larsre taken the existence of a Lnidiiional canon tor granted. Clark never conceived of the canon as a body of works imbued with historically contingent social meaning. While his own interpretations of canonical works are clearly politically moth's ted, he rarely calls attention to his own intellectual beliefs and social engagement in the process of his encounter with the past. See. for ex-' ample, Image of the People: Giistave Courbtt and the Revolution (Princeton: Princeton University Press, 1973) and The Painting of Modern Life; Paris in the Art of Manet and His Followers (Princeton: Princeton University Press, 1984), For criticism of Clark's failure to address the question of die canon, see Adrian Rifkin, "Marx's ClarlasnC A it History 8 (1985): 488-95, 28. Linda Nochlin, "Why Have There Been No Great Women Artists?" Art News 69 (1971): 23-39, 67-69, See also Lisa Tickner, "Feminism, Art History and Sexual Difference," Genders (198S): 92-1274 and Nanette Salomon, "The Art Historical Canon: Sins of Omission" in (En)Gendering Knowledge Feminists, in Aeadcttn\ ed.Joan Hartmati and Ellen Messer-Davidow (Knoxville: University of Tennessee Press, T99O, 121-36. Contributions since this chapter was written include "Re-riiinking the Canon," a collection of comments by Michael Camille, Zeynep £elik, John Onians, Adrian Rifkin, and Christopher Sceiner, m Art Bulletin 78 (1996): 198-217, and Griselda Pollock, Differencing the Canon: Feminist Desire and the U 'rit-mg of Arts Histories (London: Routledge, 1000). 33 Motivating History historicallv detennined social attitudes. The equation of artistic merit with tradition, Nochlin argued, honored the cultural achievements of men because social forces prevented women from participating fully in the processes of artistic production. By means of a striking case study of the history of the exclusion of women from drawing or painting the nude in the art academies that dominated artistic education until the end of the nineteenth century, Nochlin suggested that social institutions, rather than an innate lack in female character, were responsible for the underrepresenta-tion of this gender among the "great" artists of the past. Hopefully, by stressing the instimtional—-uz^ the public—rather than the individual, or private, pre-conditions for achievement or the lack of it in the arts, we have provided a paradigm for the investigation of other areas in the field. By examining in some detail a simple instance of deprivation or disadvantage—the unavailability of nude models to women art students—we have suggested that it was indeed institutionally made impossible for women to achieve artistic excellence, or success, on the same footing as men, no matter what the potency of their so-called talent, or genius P Rather than attempt to insert historical women into a social practice that had been constructed on the basis of their exclusion, subsequent feminist critics demanded the complete destruction of art history as a discipline. Griselda Pollock has used semiotics and the wTork of Foucault to argue that art history is itself a discursive practice, a way of making meaning that is imbued with the attitudes of the dominant gender. She concludes that feminist scholarship has no place within art history as it has traditionally been defined. Instead of addressing the canonical works around which disciplinary activity has revolved, she advocates what she calls "feminist interventions in the histories of art "30 Following Jacques Derrida, Adrian Rifkin has drawn out the consequences of linguistic theory for the art historical canon, focusing m particular on the necessity to recognize that the work of the nistonan^-the historical text-is inevitably colored by the histo- 29. Nochlin, "Why No Great Women Artists " 60 ^^iW^T^^ IntervenuWrn the Histories of Art: An W rian's position in history and culture. If art history can be regarded as a discursive practice, then it is susceptible to the type of textual analysis known as deconstruction.31 Derrida has shown that language is involved in a game of absent presence, that it serves to bestow ontological status on what is otherwise only an unstable and shifting system of signs which draw their meaning not from their capacity to refer to objects in the world, but rather from the cultural attitudes with which they are invested by their users. In such circumstances, the notion of "art" is transformed: no longer referring to a series of cultural objects distinguished by its capacity to provoke a universal response to artistic merit, "art" becomes a series of cultural objects that has been arbitrarily awarded a privileged status by authors whose interests have been served by doing so.J2 The cultural category of "art" and the discursive practice of "art history" are social constructs, not constants in the history of civilization. In the light of these critiques, we must rethink the function of authorial subjectivity in the writing of history, as well as the nature and status of the art historical canon. First, and perhaps most startling, we must realize that the type of appreciation expressed for northern Renaissance art in the work of Wackenroder and Schlegel is more relevant to the process of contemporary historical interpretation than is the work of Panofsky. Once the concept of tradition has been shown to be historically compromised, laden with the cultural attitudes of a particular historical moment, and once every attempt to make textual meaning has been shown to be less about the world than about the projection of authorial bias and prejudice—as well as insight and understanding—then it seems clear that art historians must address the question of why they believe the works they discuss are worth talking about. Once there is no longer anything self-evident about the status of the works that are the focus of art historical attention, it is necessary to explain why certain works have been chosen rather than others. The sub-^ 3 1 Adrian Rifkin, "Art's Histories," in Tbe New Art History, ed. A. L. Recs and Frances Borzello (London: Camden Press, 1986), 157-6;. Sec also Gerard Mer-moz, "Rhetoric and Episteme: Writing about 'Art' in the Wake of Pcisr^Structuralism," Art History 12 (1989): 497-509. 32. For a discussion of die way in which works of arc are "framed," see Jacques Derrida, Tbe Truth in ftimtmg, trans. Geoff Bennington and Ian McLeod (Chicago: University of Chicago Press, 1987) and Paul Duro, ed., Tbe Rhetoric of the Frame: Essays on the Boundttrics of the Artwork (Cambridge: CarnbridKe University Press, uyyti). 86 The Practice 4 Persuasion jecrivc attitudes and cultural aspirations or the art historian become just as important an aspect of the narrative as the works that are its object. This is tantamount to saying that there is no canon Beyond that which we ourselves construct. Instead of using history to buttress the existence of a traditional canon, instead of making the historical imagination serve the status quo, that is, the tastes of those whose culture we have inherited, a motivated history can be used to destabilize and call into question our culture's assumptions and prejudices by insisting: on their contingency and relativity But these conclusions have profound pedagogical implications for art history. As a discipline organized around the study of a canon of artists and works guaranteed by tradition, art history was, at least until relatively recently, an agent in what Pierre Bourdieu has called the process of "cultural reproduction." The canonical content of our syllabi, for instance, serves as a means of transmitting "cultural capital" from one generation of the elite to another.55 By transferring knowledge about a set of works whose merit can neither be questioned nor discussed, art history is often viewed as a conservative force in contemporary culture. How can this situation be transformed? The elimination of a canon seems to be a Utopian dream. To suggest that art history could continue as a social institution without choosing which artists and works should be taught and which should not presupposes that the discipline could operate without a cultural agenda. Such manifest naivete would simply reproduce the circumstances that promoted an unquestioning attitude toward the traditional canon in the first place. If we assume, in the wake of post-structuralism, that there are no disinterested narratives, that all art historical accounts are informed by one bias or another, then it seems wiser to acknowledge that there will always be some works considered to be of greater artistic merit than others. The standards that go into making such judgments change according to the attitudes and interests of different historical groups and individuals. As I write, it is clear to me that transformations that accord with 33. Pierre Bourdieu and Jean-Claude Passeron, Reproduction in Education, Society, and Cultttre, trans, Richard Nice (London: Sage Publications, ioo°)- For an indictment of die way in which art history serves the process of cultural reproduction, see Carol Duncan, "Teaching the Rich," in The Aesthetics of Paver: Essays m Critical A rt History (New York: Cambridge University Press, iopj), '35"4- these arguments are actually being carried out in practice. Rather than assume that the discipline might ever agree on what constitutes "quality" our students more and more frequendy encounter concepts of artistic merit that respond to varied political and cultural beliefs, In such circumstances, they may be introduced to 3 formalist canon, Marxist canon, feminist canon, gay and lesbian canon, post-colonial canon, and so on. Alternatively they may study the traditional set of works, but be given very different reasons for considering them extraordinary. This plethora of ideals of social value does not pretend to coexist in egalitarian conviviality. The value of acknowledging their struggle for attention is that none can henceforth be regarded as a "master narrative," Decisions to subscribe to one or another of their social agendas must be made with a full recognition of the political and cultural implications of that choice. In view of the alternatives, none of these initiatives can conceal the contingency of its assumptions behind the naturalizing mask of tradition. Previously sanctioned narratives on which canonical status depended are being called into question by narratives that no longer share their assumptions. Individual artists and works of art—even entire periods—are being reevaluated in a way that places their continued representation in the canon in doubt, just as canonical status is now being sought for artists, works, and periods hitherto unrecognized. Indeed, as David Carrier has suggested, art history would appear to be experiencing a "paradigm shift." Using Thomas Kuhn's notion of the paradigm to refer to forms of art historical interpretation that are regarded as acceptable by die dominant institutions in the profession at any particular point in time, Carrier suggests that our discipline's notion of **truth" is being transformed and that we are witnessing the development of new paradigms of what might count as acceptable forms of interpretation.-4 Kuhn's sociology of knowledge not only affords us insight into contemporary circumstances but also presents a means of understanding change. Despite the appeal of some of art history's leading practitioners to an unchanging, constant notion of tradition, one that would stabilize and perpetuate a fixed concept of 34. David Carrier, "Erwin Panofsky, Leo Steinberg, David Carrier The Problem of Objectivity in Art Historical Interpretation,1' Journal of Aesthetics and Art Criticism 47 (1989): 333-47. For Kuhns theory of "paradigms,1* see Tht Structure of Scientific Revolutions, 2d ed. (Chicago: University of Chicago Press, 1970). 87 Motivating History Practice Persuasion quality, the canon has always been malleable, seemingly engaged in a process of continual change. This chapter, however, is not a descriptive account of art history's metamorphoses. Far from an empirical report, it is an appeal for a broader recognition of the role played by subjectivity in the articulation of historical interpretations. Rather than legitimate a pre-established canon of artists and works following the principle of objectivity, I argue that historians should pursue their own agendas and articulate their own motives for engaging in the process of finding cultural meaning in the art of the past- Rather than regard the subject of art history as fixed and unchanging, scholars have an opportunity to define what that subject might be. In doing so, they can display rather than conceal the cultural issues that preoccupy them. The subject of art history thus becomes manifestly an allegory of the historical circumstances that have shaped and empowered the subjectivity of the author. This emphasis on the agency of the historian, his or her capacity to subject the values of the past to intense scrutiny and rigorous criticism, as well as to articulate the cultural aspirations of his or her own times, should not be misunderstood. This is not a call for some simpleminded correspondence between interpretation and interpreter, not a suggestion that one should reflect the other/The allegories of consciousness that we call "history" must inevitably be opaque. We can never be folly conscious of the motives that compel us to give one shape to an interpretation rather than another. The unconscious must, by definition, remain beyond our comprehension. Not only is the historians subjectivity partly determined by unconscious forces, but it is also governed by the ideological traditions that are characteristic of its situation in history Following Louis Althusser, we might define ideology as a social unconscious.3' The historians work belongs (sometimes knowingly and sometimes unknowingly) to a variety of ways of conceiving the relations between human beings as members of a particular culture, and of the means by which that culture relates to other cultures and to the world. These structures of understanding define his or her identity in relation to all other times and places. 35- L. Althusser, "Ideology and the Ideological State Apparatuses," in Lenm and tbtlosopby and Other Essays, trans. Ben Brewster (New York: Monthly Review Press 1970, i*6-&S. 1 I conclude, therefore, with a paradox. The cultural codes and conventions that serve to define a particular identity also enable it to participate in social life. It is only because the subject is both constituted by and constituting of the circumstances in which he or she exists that the active role of history in the creation and transformation of culture can be understood. The call for a motivated history cannot assume that the historian's motives are transparently accessible. Psychological and ideological deteirnination, however, cannot prevent an author from actively investing historical narratives with political persuasion that addresses the pressing cultural and social issues of the day. A