Prezentace informací na internetu
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•“A designer is a business professional who develops solutions to commercial needs that require the
balancing of technical, commercial, human and aesthetic requirements.”
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•poskytnout = dát
•bezplatný = zdarma, gratis
•následující = tento, tuto, toto
•dozvíte se = zjistěte, odhalte
•učinit, zhotovit = (u)dělat
•překážka = háček, zádrhel
•zabránit = přestat
•pořídit = koupit
•obdržet = dostat
•zvolit = vybrat
•zřetelně = jasně
•příležitost = výzva, šance
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dovolit = nechat
doporučení = rada
riziko = nebezpečí
uspíšit = zrychlit
pěkný = lákavý
obtížný = těžký
rozlehlý = velký
oznámit = říct
opomenout = vynechat
potěšený = šťastný
kvalitnější = lepší
zprávy = novinky
uplatnit = využít
bezprostředně = právě teď
http://www.ottocopy.cz/zlost-pomsta-jed-strach-sex-vlny-magnet-slast

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Choose your own adventure



Problems?



•Edward de Bono, 6 Thinking Hats.
•There isn’t only one way to view a problem.
•Different people have different perspectives and approaches in solving problems. •How we identify
our world depends upon our perceptions and experiences.
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UX design?
•User experience (UX) involves a person's behaviors, attitudes, and emotions about using a
particular product, system or service. User experience includes the practical, experiential,
affective, meaningful and valuable aspects of human-computer interaction and product ownership.

CX design
•Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods
and/or services, over the duration of their relationship with that supplier. This can include
awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.

Service Design
•Service design is the activity of planning and organizing people, infrastructure, communication
and material components of a service in order to improve its quality and the interaction between
service provider and customers.

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Customer



Design for user experience
•We’re supposed to delight our users, even provide them with magic, so that they love our websites,
apps and start-ups.
•UX Cannot Be Designed!
–You cannot design the user
–You cannot design the situation
•You can design FOR user experience
–You can design the product or service, that’s all
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•Usability, Emotional Design
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How to design for UX
http://semanticstudios.com/publications/semantics/000029.php


UX is not design






•UX is an umbrella term.
•UX is a movement.
•UX is a process.
•UX is a role.
•UX is a discipline.
•UX is an industry.
•UX is a philosophy.
•UX is a collection of techniques.

Umbrella term



Process



•Waterfall
•Agile
•Lean

Collection of techniques






Research
•Competitor analysis
•Surveys
•Stakeholder Interviews
•Content audit
•Diary study
•User interviews
•Heuristic Review
•User testing
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Analysis
•Card Sorting
•Use Cases
•Storyboards
•Personas
•Scenarios
•Job stories
•Mental models
•Experience map
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Design
•Collaborative Design
•Workflow diagram
•Sitemap
•Wireframe
•Paper prototype
•Mood board
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•

Does anyone care?









UX roles



UX roles






•Designer
–Creative designer
–Interaction designer
–UI designer
–Visual designer
•Researcher
•Information architect
•UX architect
•Usability Analyst/Tester
•UX manager
•Director of UX
•Chief Experience Officer
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UX designer

Designer
•Designing screens and interactions, and involves a lot of sketching, documentation, and refining.
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Researcher
•Person that researches people – what they like, dislike, need, and do.
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Information architect
•Is responsible for creating the information hierarchy that is used in a system or a site.
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UX architect
•UX architect will define the “high-level” blueprint of how a system should work, including the
interaction patterns and controls used and the content strategy/tone of voice.

Usability Analyst/Tester
•Testing designs with users.


UX manager
•Is more focused on mentoring and project management than actually “hands-on.” A UX manager
recruits, hires, and mentors user researchers and designer and oversees their performance.

Director of UX
•UX Director is someone who helps define process and sometimes manages multiple teams (A design
team, research team, usability test team, etc.).

Chief Experience Officer
•Strategic role. Executing a user-centered vision and process throughout the organization.


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•Tereza.venerova@gmail.com
•@tvenerova
•www.otestujweb.cz