visuals
Lenka Zouhar Ludvíková


printed visuals – serif fonts
•Baskerville Old Face
•Batang
•Bodoni MT
•Bookman Old Style
•Century Schoolbook
•Garamond
•Modern No.20
•Times New Roman
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computer / projectors – sans serif fonts
•Arial
•Calibri Light
•Dotum
•Franklin Gothic Book
•Kalinga
•Tahoma
•Verdana
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corporate identity
•font / typeface
•colour
•logo
•consistency
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size
•nothing too small
•nothing too big
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•24 – 32 size font

upper case?
•this heading is quicker and easier to read
•THAN THIS HEADING CAN BE READ
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upper case?
•
•
•And this passage can be read and understood and absorbed far more quickly and effortlessly,
because your brain recognises the shapes of the words, before it reads the letters...
•... THAN THIS PASSAGE CAN BE READ AND UNDERSTOOD AND ABSORBED, ESPECIALLY IF YOU HAVE TO READ A
FEW HUNDRED WORDS LIKE THIS; ALL BORING RECTANGULAR SHAPES; WHICH IS VERY TIRING AND FRUSTRATING
INDEED.
•

writing?
http://www.presentationmagazine.com/newimages/bar-chart.jpg
https://www.webconference.com/webconferencing/images/elements/train_num_graph3.gif
http://www.rufwork.com/110/mats/oshaVisualAids_files/tran.gif
http://www.uab.edu/uasomume/fd2/visuals/images/retention1.gif

How much? How many?
•1 – 2 slides per minute
•4-5 points per slide
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•Avoid long sentences and wordiness, it is better to use phrases and key words to keep the
attention of your audience as you do not want them to read, you want them to listen to you.
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software
•https://www.g2crowd.com/categories/presentation?order=complete_score
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•Many happy presentations…
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•Thank you for your attention.