Introduction to Media and Communication Studies

Topics for the final exam


  1. Definitions of communication (Lecture 1, 2)
  2. Definitions of communication media (Lecture 1)
  3. Four types of communication media: primary, secondary, tertiary, quarternary (Lecture 1)
  4. Four perspectives in media and communication studies: media-centric, socio-centric, culturalist, materialist (Lecture 1)
  5. Four types of theories in media and communication studies: social scientific theory, cultural theory, normative theory, praxeological/operational theory (Lecture 1)
  6. Types of social communication: the pyramid typology of communication processes (Lecture 1)
  7. The concept of “mass” and its historical origins (Lecture 1)
  8. Mass communication (Lecture 1)
  9. Mass culture (Lecture 1)
  10. Mass audience (Lecture 1, 8)
  11. Dominant paradigm in media and communication studies (Lecture 1)
  12. Alternative (critical) paradigm in media and communication studies (Lecture 1)
  13. Mediation and mediatization (Lecture 1)
  14. Types of interactions (Thompson) (Lecture 2)
  15. History of communication: speech to mass media (Lecture 2)
  16. Periodization of mass media development (Lecture 2)
  17. Functions of communication and mass media (Lecture 2)
  18. Jakobson’s communication model (Lecture 2, 3)
  19. Four models of communication: comparison (Lecture 3)
  20. Transmission models of communication: Shannon & Weaver, Laswell, stimulus-response & stimulus-organism-response model (Lecture 3)
  21. A ritual (expressive) model of communication (Lecture 3)
  22. A publicity model of communication (Lecture 3)
  23. A reception model: Hall’s encoding-decoding model (Lecture 3)
  24. Two-step-flow model of communication (Lecture 3, 9)
  25. Theory of weak ties (Lecture 3)
  26. Diffusion of innovations (Lecture 3)
  27. De Saussure’s dyadic model of linguistic sign (Lecture 4)
  28. Peirce’s triadic model of sign (Lecture 4)
  29. Peirce’s sign relations: symbolic – iconic – indexical (Lecture 4)
  30. Codes: langue and parole / paradigm and syntagm (Lecture 4)
  31. Barthes: denotation, connotation and myth (Lecture 4)
  32. Social construction of reality (Lecture 4)
  33. Definitions of ideology: Marx, Mannheim, Althusser, Gramsci (Lecture 5)
  34. Hegemony (Lecture 5)
  35. Media business models: definition (Lecture 6)
  36. Traditional media business models (Lecture 6)
  37. Digitalization and media business models (Lecture 6)
  38. Platformization (Lecture 6)
  39. Audience-first media business models (Lecture 6)
  40. Political economy of news (Lecture 7)
  41. Gatekeepers, gatekeeping (Lecture 7, 9)
  42. Media as a watchdog (Lecture 7)
  43. Routine news, scandal, accident (Lecture 7)
  44. News production routines (Lecture 7)
  45. Convergence in journalism, converged newsrooms (Lecture 7)
  46. Influences affecting journalists’ editorial decision-making (Lecture 7)
  47. News values, newsworthiness (Lecture 7)
  48. Audience: definitions (Lecture 8)
  49. Audience activity (Lecture 8)
  50. Nightingale’s typology of audience conceptualizations (Lecture 8)
  51. Traditions of analysis and research (structural, behavioural and cultural): basic comparison (Lecture 1, 8)
  52. Structural tradition of audience research: aims, data, methods (Lecture 8)
  53. Behavioural tradition of audience research: aims, data, methods (Lecture 8)
  54. Cultural tradition of audience research: aims, data, methods (Lecture 8)
  55. Media-centric goals of audience research (Lecture 8)
  56. Audience-centred goals of audience research (Lecture 8)
  57. Types of media effects (Lecture 9)
  58. Periodization of media effects research (Lecture 9)
  59. Media effects: all-powerful media (Lecture 9)
  60. Media effects: limited media power (Lecture 9)
  61. Negotiated media effects (Lecture 9)
  62. Complex reciprocal media effects: differential susceptibility to media effects model (DSMM) (Lecture 9)
  63. Visual culture and its subject (Lecture 10)

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