AN INTRODUCTION TO COGNITIVE POETICS
Lecture 3: The Hierarchy of Metaphorics in the Literary Text
(September 24-25, 2015)
Presented by Svitlana Shurma (Kyiv, Ukraine)
Email: lanashurma@gmail.com

Outline
•Metadescription and metaimage
•Conceptual metaphor and metonymy in metadescription
•Practical task

What is metadescription?
•Structuralist and semiotic approach to text
•Andrey Belyj, Vladimir Vinogradov and Yuriy Stepanov
•
•Hierarchy of images
•Verbalized imagery
•Non-verbalized imagery
•

Metadescription and metaimage
•Metaimage
•A gestalt image
•Not verbalized
•Correlates with compositional structures
•Perceived subconsciously
•Influences the perception of the text
•Reconstructed via foregrounded elements from connotative meanings

Metadescription and metaimage
•Metaimage
•Mapping of conceptual domains behind conceptual metaphors and metonymies
•Based on tropes
•Based on semantic coherence of verbal imagery

Metadescrition and metaimage
•Eco’s Semiotics and the Philosophy of Language
•Micrometaphorics: level of words and word combinations
•Metaphorics of the context: connecting metaphoric fields
•Metaphorics of the text: ideological key

Metadescription and metaimage
d
c
c1
b
b1
b2
a
a1
a2
a3
Verbal poetic images
Directly accessed
conceptual metaphors and
metonymies
Metaimages
Textual metaimage

Case study: CM and CMt in metadescription



•Now, you try



Metadescription and metaimage
d
c
c1
b
b1
b2
a
a1
a2
a3
Verbal poetic images
Directly accessed
conceptual metaphors and
metonymies
Metaimages
Textual metaimage