FRANTIŠEK MILAN VERONIKA SOKOLÍKOVÁ ELVINA KURTASANOV ZUZANA DULOVCOVÁ CEE investments in China (activities of Skoda company in China) —Since 2007 —SAIC Volkswagen Automotive Company —FABIA, OCTAVIA, YETI, RAPID, RAPID SPACEBACK, SUPERB, KAROQ, KODIAQ, KAMIQ —2017 – Vision E electromobile SAIC Volkswagen.gif Výsledok vyhľadávania obrázkov pre dopyt Å¡koda logo —Production plants : — Anting —Yizheng — Nanjing — Ningbo —Changsha — —more than 2 million ŠKODA cars produced in China by 2017 — — — — Výsledok vyhľadávania obrázkov pre dopyt map of production plants of skoda in china —China became the largest single market for ŠKODA. —The bestseller = Skoda Octavia (1,2 mil.) — — — Výsledok vyhľadávania obrázkov pre dopyt map of production plants of skoda in china BUSINESS MODELS FOR SKODA —SWOT-analysis (Strengths,Weaknesses – (of the company ) — opportunities, Threats (of the market) —4Ps ( product, place, price, promotion ) —Five-forces model ( Bariers to entry. barging power of supliers, The threat of potential entrants, the threat of alternatives, competitions among comapnies — THE BACKGROUND OF CHINESE AUTO MARKETING —The Introduction of Main Brands In Chinese Auto Market —(Volkswagen, Hongguang (domestic), Toyota, Saic GM (domestic) —Five Forces Model to Analyze Chinese Auto Market (restrictions, joint ventur, supliers power of buyers ) —Five major tremds in China´s auto industry for future (electrification,car sharing, car inteligence,) — Súvisiaci obrázok ANALYZE CASE OF VOLKSWAGEN IN CHINA —The Background of Volkswagen (the largest group of auto industry in Europe ) —The brand Strategy of Volkswagen (folk car ) —The Ability of Competition In Volkswagen (can offer different brands: (Porsche, Audi, Bentley,... ) — — Výsledok vyhľadávania obrázkov pre dopyt chinese auto market share The ten most successful markets for ŠKODA in 2017 (Country - Deliveries to customers in 2017): —1. China - 325,000 7. France - 27,300 —2. Germany - 173,300 —3. Czech Republic - 95,000 8. Turkey - 25,000 —4. Great Britain - 80,100 9. Italy - 24,700 —5. Poland - 66,600 10. Austria - 24,300 —6. Russia - 62,300 Sources - http://archive.skoda-auto.com/en/company/production-plants/china - https://www.autocar.co.uk/opinion/motor-shows-shanghai-auto-show/how-skoda-cracked-chinese-market -https://www.skoda-storyboard.com/en/press-releases/skoda-continues-market- campaign-china/ http://www.volkswagengroupchina.com.cn/content/vgc/content/en/partnership/shanghai_volkswagen.html