DAVID KUNEŠ 9.10.2023
Uživatelský výzkum
Discovery
Hledání řešení
DAVID KUNEŠ 9.10.2023
• Existuje snazší způsob, jak překonat
překážku a dosáhnout cíle?
• Konkurenční projekty (Dů)
• Nové/existující technologie
• Jaká bude naše konkureční výhoda
(cena, inovativnost, neobvyklé řešení,
design…)
• Google search; chat GPT - BrowserOp,
ScholarAI pluginy
Výzkum
DAVID KUNEŠ 9.10.2023
• Discovery fáze: uživatel, jeho cíl, současná
řešení, …
• Otázka —> výzkumný cíl(e)
• Výběr nejjednodušší metody —>2 chyby:
používání jedné metody na všechny
problémy; výběr „těžkého kalibru“
• Vytvoření výzkumného plánu
Zpracování výsledků
DAVID KUNEŠ 9.10.2023
• Mapování (Kalbach, Mapping Experiences;
Patton, User Story mapping; Service
Blueprints) - srozumitelné i pro neodborníky
• Persony
• Af
fi
liate diagramy
• Mapa cesty
• Den v práci
• Service Blueprint
Affiliate diagramy
DAVID KUNEŠ 9.10.2023
• Uspořádání výsledků do tematických okruhů
(dříve podtrhávání, lístečky ns zdi)
• Mindmapy: Mural, Conceptboard, Freeform,
…
• Communication
among players
Half of the
players don’t
think they
communicat
e effectively
Players
don’t
listen to
each other
Players don’t
use nonverbal
comm. during
the game too
often
Players often
speak
Portuguese or
Serbian during
the game
Players use
non-verbal only
when trying to
discuss with the
referees and
the opponent
The
communication
between the
players seems
to be
ineffective
The
communication
with referees
and the
opponent
doesn’t work
Player-coach
communication
Players
understand
coach’s
instructions
and strategy
Most of the
players
shares
concerns with
the coach
The couch
might improve
in providing
feedback to
players
Players
listen to the
coach and
pay
attention
Players
don’t hear
the coach
during the
game
The coach
doesn’t use
non-verbal
communication
only
sufficiently
Sometimes
during the
game the
coach switches
to Portuguese
Coach can
motivate
players, he
uses his voice
to stress
information etc.
At the end of
the match w.
Blansko the
coach stopped
to
communicate
Leadership and
discipline
Some
players don’t
respect the
designated
leader
Half of the
players don’t
think the leader
motivates and
inspires the
team
Most of the
players are
convinced they
could not
overtake the
leader role
The captain
supports and
motivates
team
members
Group cohesion
and atmosphere
Team
morale is
high
The majority
of players
doesn’t feel
support from
fellow-players
Most players
don’t feel
there is a
strong team
cohesion
Before the game
w. Blansko, the
morale was
high, it changed
dramatically
after the match
Stress and
anxiety
Most of the
players don’t
feel anxious or
stressed
before the
game
Most of the
players
effectively
manage stress
even under the
pressure
The players
can’t process
stress when
loosing the
game
The players
can’t process
stress when
loosing the
game
Players
seem to be
relaxed
before the
game
In the game,
when
loosing, the
atmosphere
get worse
The players
can’t focus
when
loosing the
game
The players
switch to
their first
language
when loosing
Players don’t
have an
effective way
how to deal with
the stress after
a lost match
Confidence
The
players
are
confident
The players
believe in
the team
success
Questionnaire
Observation
Individual
discussions
Team goals and
objectives
The players
know, what
the team
objective is
The players
are
committed
to achieving
team goal
The players
consider the
team goal
realistic and
achievable
External factors
Most players
don’t feel
conflicts are
resolved
constructively
Multiple
players are
afraid to raise
some concerns
to not get
punished
Most players
think there are
unresolved
issues
affecting team
performance
Players don’t
understand
referees and
opponents,
which frequently
leads to
conflicts
The players
can easily
balance
football and
personal life
Conflicts
resolution
The
referees
are against
the team
The team has
only a small
group of fans
(but
sufficiently
loud)
Feedback
Most of the
players are
open to
receive
feedback
Some players
think the
feedback in the
team is given to
encourage
learning and
improvement
All players
regularly reflect
on their
performance to
identify areas
for improvement
The
representatives
of the football
association are
against the
team
I missed a
feedback/
debriefing
session after
the game
"The
communicati
on among the
players
doesn’t work"
"Some
players can't
control their
emotions"
"The
referees
are always
against us"
"We should
focus on now,
the goal of
becoming
champions
brings a lot of
pressure"
"There are lots
of issues
among players"
-arguments
about driving
cars, gas
"Everyone
is against
us"
"I want
everyone to
think about the
club and team
objectives"
"Some players
are too
focused on
themselves,
their statistics"
"The players
are not
confident
when
loosing"
"We do
everything
as the
coach says"
"The team lacks
discipline, the
players are late,
the trainings
don’t have a
clear schedule."
"Just one
training in
the morning
is not
sufficient."
"We are missing
the supportive
environment: full
time secretary,
assistant coach,
physiotherapist"
"The training
shall start
and end at
pre-arranged
time "
"They are talking
about me behind
my back, I can
understand them
even if they
speak different
language"
"We are
not a team,
everyone is
for himself"
"recently I
don’t feel
very well, I
feel
anxious"
"The coach
doesn’t give me
an opportunity"some
players feel
the coach prefers
certain players
over others
4x 4x 3x "We are
loosing the
game before
the end, we
are giving up"
"We need
a winner’s
attitude/
mentality"
"The players
are not
supportive,
they shout at
each other"
"I am
mentally
strong"
2x
Areas of
improvement
"there are
language-
based
subgroups"
Subgroups
based on
language
knowledge
"I like the
team
building
activities"
3x 2x
9x "Some players
need to listen
to others,
receiving
feedback"
6x5x
4x
3x3x4x 3x "these days
I experience
lot of
stress"
"It doesn’t
make sense
to discuss
w. referees"
"We have
bad
reputation
"
"after
loosing a
game I
experience
lot of stress"
3x
"I am afraid
they will fire
me, because I
don’t have
results
recently"
"I am friend
with
everyone, but
I don’t belong
to any group"
"With my
roommate, we are
getting along
well, but we don’t
understand each
other due to
language barriers"
"I don’t feel
that
confident in
football
anymore"
"I don’t
belong here,
I want to go
to another
club"
"I like it
here, it is
much better
than
elsewhere"
"I am OK, I
am part of
the
subgroup"
"The coach told
me I will get a
chance, but so
far I didn’t play"
- "I deserve my
chance"
"It's not about
the group, the
failures are
due to
individuals"
"Some
players
don’t train at
their best."
"Some players
are not willing
to listen to
feedback, they
get angry and
aggressive"
7x "Some
players act
aggressive
ly"
"Some
people are
arrogant"
2x
"I understand
more the
players from
my community/
language
environment"
"the players
should get to
know each
other, accept
others as they
are"
"For me it is
better to keep
the angry
feelings inside,
to not let them
out"
"Some
players
should
respect the
captain."
"Upon winning,
those who
didn't play
don't want to
celebrate with
us"
Listening to
each other
Language
barrier
Understandi
ng cultural
differences
Nonverbal
communicati
on
Direct
communicati
on
Feedback to
players
Communicat
ion in the
game
(language,
nonverbal)
"There are
not Czech
players in
the team"
"Players
don’t respect
each other"
2x
"I like the
team
building
activities w.
the coach"
"I have
plenty of
free time"
"I am not
very happy
here, I miss
my friends,
family"
4x5x
2x "I don’t play
much, but
Ridi explained
to me what to
improve"
"I feel better
with the
current
coach, it is
easier"
"the style of
the game is
now
different
than w. Luis"
2x
3x
"We need
to work/
train
harder"
5x3x
Work on
team
cohesion
Break the
subgroups
"We should
spend
more time
together"
"Players
don’t
respect
each other"
"Some
players think
they are
more than
others"
8x
2x
"I go to the
gym, bowling,
coffee,
watching
movies with
teammates"
4x"Some
players have
to fall down
from
heights"
3x
3x
"the
training is
of a good
quality"
"I don’t train
fully, we don’t
have physio,
Im afraid of
injury"
"I'm afraid
of future"
"I am afraid
of doing
failures... If I
do, they will
fire me"
"I am not
lucky"
"I am already
older, I want
to have
family, build
my life"
"Ridi gave
me
confidenc
e"
Getting to
know each
other
Understanding
that they can
achieve more
as a team than
a group of
individuals
Mutual
respect
Discipline Training
Respecting
the captain
and the
coach
Communicat
ion of
different
opinions
Resolving
arguments
Individual
stress/
anxiety
managemen
t
Managing
stress when
loosing the
game
Mental
toughness
Winners
attitude
Goal setting
Team’s
reputation
Solutions
Team-building
activities:
Learning
about other
cultures
Teaching
listening to
others:
psychogame
s
Teaching
communicati
ng negative
content:
psychogames Explaining
the game-
related
decisions to
the team
Establishing
a set of
nonverbal
signals
Team-
building
activities
Improving
discipline
Training
harder
Referee liaison
- only captain/
coach speak
on behalf of
the team
Helping to
resolve
current
conflicts
between
players
Teaching
how to deal
with
conflicts
TP
CT T
P P
Psychologist
P
Coach
T
Captain
C
P T CT T P C P
Individual
sessions
with players
P
Group
sessions
with the
team
P
Building
mental
resilience
P T
Group
sessions
with the
team
P T
Breaking the
main objective
into smaller
goals, focusing
on just the
nearest step
T
CT
Improving
team’s
reputation
C T P
Giving and
receiving
feedback
within the
team
Teaching how
to give/receive
feedback in a
non-hostile
manner
P
English
lessons
Strict use of
just English
T
Journey Maps
DAVID KUNEŠ 9.10.2023
• Slouží ke zmapování současné cesty
(potřeba-uspokojení potřeby)
• Touchpoints
• Emoce
• Potřeby
• Vhledy
• Příležitosti
• Service blueprint
Den v práci
DAVID KUNEŠ 9.10.2023
• Emoce
• Potřeby
• Příležitost
Výzvy v discovery fázi
DAVID KUNEŠ 2.10.2023
• Omezený čas a rozpočet
• Nesprávná nebo neúplná data (Jak
minimalizovat rizika?)
• Etické otázky