After the First and Second Hallyu: The Evolution of K-pop Generations



Keeping track
•Following the first Hallyu (1990s-early 2000s) and second Hallyu (mid-2000s-2010s), the 3rd
Generation propelled K-pop into the global mainstream 🚀.
Now, the 4th and 5th Generations are redefining the industry with cutting-edge technology,
innovative music, and unprecedented fan involvement 📱🎧.T
•This presentation explores:
•The defining characteristics of the 3rd, 4th, and 5th Generations.
•The evolution of approaches and work streams 🛠️.Comparisons highlighting how K-pop continues to
break barriers 🌟

3rd Generation (2010s)
•Key Groups: BTS, EXO, BLACKPINK, TWICE, GOT7
•Notable Songs:
•BTS: Blood Sweat & Tears (Global breakthrough 🌍)
•EXO: Growl (Iconic for K-pop synchronization 🕺)
•BLACKPINK: Boombayah (Debut song, global impact 💥)
•Interesting Facts:
•Social media fueled fan connections (ARMY became one of the most active fanbases 📱).
•BLACKPINK became ambassadors for luxury brands like Chanel and Dior 👜.
•

4th Generation - Rise of Performance
•Key Groups: Stray Kids, ATEEZ, ITZY, TXT, ENHYPEN, aespa
•Notable Traits:
•High-energy choreography 🔥.
•Diverse experimental music 🎵 (hip-hop, EDM, synthwave).
•Notable Songs:
•Stray Kids: Thunderous – Combines traditional Korean elements with modern beats 🥁.
•ITZY: Dalla Dalla – Empowerment anthem 🎤.
•aespa: Next Level – Futuristic “metaverse” concept 🌐.
•Interesting Facts:
•Virtual members like aespa’s “æ” blurred reality and fantasy 🤖.
•TXT dubbed as "Youth Storytellers" with songs about growing pains and dreams 🌟.
•

5th Generation – Emerging Leaders
•Key Groups: RIIZE, ZEROBASEONE (ZB1), Dream Academy trainees
•Notable Traits:
•Cross-platform debut processes (YouTube, TikTok 🕺📱).
•Fans involved in group creation, like voting trainees into final lineups 🗳️.
•Notable Songs:
•RIIZE: Get a Guitar – Retro vibes 🎸.
•ZB1: In Bloom – Reflecting fresh starts 🌸.
•Interesting Facts:
•ZB1 formed through Boys Planet, a fan-voting survival show 📺.
•Dream Academy connects Western and K-pop trainee cultures 🌏.
•




Future of 5th Gen
•Key Predictions:
•Integration of AI technology in performances 🤖.
•More global collaborations (e.g., Dream Academy 🌍).
•Increased interactivity through VR concerts and virtual fan meetings 🌐.
•Big Question: How will fans adapt to blending cultures and tech with traditional K-pop values? 🤔
•
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