SOCIAL INNOVATION AND
SUSTAINABILITY, KEY FACTORS ON
SOCIAL ENTREPRENEURSHIPS
PaulinaVargas
Professor, CETYS Universidad, México
Jahicela Liévano
Professor, UJAT, México
Introduction
Social and Sustainable Innovation
Conceptualizing sustainable development and its relation
with social entrepreneurship
Social Entrepreneurships and
Value Generation
Conclusions
Social Innovation and sustainability, key factors on social entrepreneurships
Contents of the presentation
Justification
It is essential to solve
the needs and
problems of today's
societies through
creative solutions
developed in social
enterprises based on
social and sustainable
innovation.
Objective
Is to Contrast how
social innovation,
together with
sustainability, turn into
key elements for
creation and
development for high
impact social
entrepreneurships.
Social Innovation and sustainability, key factors on social entrepreneurships
Introduction
Key words: Social Innovation, Sustainable development, Social entrepreneurship, Creation of social value
• Innovations are catalyzers for the development of communities, when
seen as a strategy to sustain growth, by easing the means to generate an
opportunity and develop a business that seeks to satisfy the needs of its
environment (Petit, 2007).
• Current structures can’t solve problems that affect societies, thus social
entrepreneurships have found an opportunity area (Murray, Caulier-Grice &
Mulgan, 2010).
• By creating sustainable innovation, which can be defined as a product,
service or system’s commercial introduction, new or improved, it can be
compared with an analysis that shows the social and or environmental
benefits (Hansen, Grosse-Dunker, 2013).
Social Innovation and sustainability, key factors on social entrepreneurships
Introduction
Social and Sustainable Innovation
• Introduction of a new product;
• Introduction of a new production method;
• Opening of a new market;
• Conquer of a new source of raw material;
• Implementation of a new way of organization.
Schumpeter
(1939)
• They defined social innovation as an advance for social sciences
and political reforms by easing the solutions to social needs,
which come from community sectors.
Deutsch et al.
(1986) and
Mulgan et al.
(2007)
Social Innovation and sustainability, key factors on social entrepreneurships
TyoesofInnovation
3 different modalities for social innovation
1) Social innovation is a complex process of
introduction of new products, processes or
programs that profoundly change the
social system;
2) Social innovation refers to the innovative
activities and services motivated by the
objective of satisfying a social need and
that are spread through organizations with
social purposes;
3) A novel solution to a social problem that
is more effective, efficient, sustainable.
Social Innovation and sustainability, key factors on social entrepreneurships
Social Innovation
as an integral
part of
organization
Marketing
I & D
Human
Resources
Processes
Finances
Osburg (2013)
Social Innovation
Bassi (2011)
In his investigation
synthesis on sustainable
innovations, Adams et al.
(2012) divide the strategies
for sustainable design in
eight categories:
(1) Development of new concepts
(2) Selecting low impact materials
(3) Reducing the use of these materials
(4) Optimization of production techniques
(5) Optimization on the distribution system
(6) Reducing the impact during use
(7) Optimization of life time
(8) Optimization of system’s life ending.
Conceptualizing sustainable development and its relation
with social entrepreneurship
It’s important that
sustainable development
chases three main
objectives (Astroulakis, 2013)
Cover society’s
material, cultural
and spiritual needs;
Social justice in
participation and
making decisions by
the population;
Assures an ecologic
balance and
environmental
sustainability
throughout the world.
The concept of sustainable development goes
back to 1987, where the Brundtland Report
defines it as “the capacity to satisfy today’s
needs without compromising the future
generations’ possibilities” (ONU, 1987)
Social companies link innovation with
sustainable development, encouraging the
social economy and their strategic positioning
in the market (Gutiérrez & Marúm , 2015).
Social Innovation and sustainability, key factors on social entrepreneurships
Conceptualizing sustainable development and its relation
with social entrepreneurship
Social Entrepreneurship Elements
(Vázquez-Maguirre & Portales 2014).
Impact  Value Creation
 Sustainability
Implementation  Social Innovation
 Scalability
Reason to be  Social objective
 Solution to social problems
Social Innovation and sustainability, key factors on social entrepreneurships
Social Entrepreneurships and
Value Generation
• Social entrepreneur is a person that chases to solve a social problem with an
innovating focus, developing an entrepreneur activity (Apetrei et al., 2013).
• They create a social value through innovation and exploitation of their financial
resources, to help social and economic development in their community (Nava, Salgado &
Demuner, 2013).
• Social enterprises create value offering a sustainable solution that allows the
community to use their autonomy, creativity and solidarity to face their problems
• Social entrepreneurships have emerged under a new focus and that generate value
through innovation and sustainability.
Social Innovation and sustainability, key factors on social entrepreneurships
Conclusions
Social Innovation and sustainability, key factors on social entrepreneurships
Social entrepreneurs generate
social value through innovation,
contributing to sustainable
develop, because they are focused
on solving a rising need, that is not
attended by traditional markets
and that benefits a specific
community, propitiating that
societies advance and develop.
Enterprises require a balance
between financial aspects,
conservation of the environment,
education, and the correct
administration of technology.
Sustainable innovation, is
centered in the tree pillars of
sustainability: environment,
economy and society, so it
benefits the current and future
generations, with participation
and collaboration.
The investigation can serve future
works, and the develop of a model
proposal, for the correct
implementation of social
innovation, that has a result the
generation of social sustainable
projects.
Social Innovation and sustainability, key factors on social entrepreneurships
paulina.vargas@cetys.mx
Tel: +52 1 (686) 113 08 52
jahice.lievano@hotmail.com
Tel: +52 1 (993) 233 32 23