Interaktivní osnova

There seems to be a lot of buzz about streaming and VOD portals and platforms these days. However, TV studies concepts, which we will use in this course to understand current changes in audiovisual media, recognize streaming as one of the distributional strategies of TV companies.

The course, combination of a lecture and a seminar, will thus focus on the definition of online television in the contemporary western media landscape and cultural industries. We will discuss and elaborate on the larger concepts of television and cultural studies but we will also focus on specific sources concerning contemporary online television, streaming services and streaming post/wars.

The course is fully led in English. That is why you should be able not only to understand and read in English but also discuss with your peers and a lecturer. The goal of the course is not to describe what online TV is or is not but to discuss, elaborate and research how online TV was and is shaped, how is it changing in current circumstances and what and who actually influences how we perceive the concept itself.

There is no need to be familiar with the concepts of TV studies or streaming industries prior to the course. Needless to say, it is of an advantage if you know a thing or two about television. The only required thin g beside the knowledge of English is your interest in the topic and willingness to discuss it with others.

** REQUIREMENTS **

• home reading every two weeks
• group discussions about the read concepts and ideas during the lecture/seminar
• group work participation and collective presentation of the group ideas
• final project 
• credit/no-credit

** THE COURSE IS LED IN ENGLISH AND IN PERSON ON THE FACULTY PREMISES AS SCHEDULLED**

**FINAL PROJECT REQUIREMENTS**

Your goal is to design your own online television portal or platform (meaning the project needs to be original, inspiration by existing portals and platforms is enabled). The project needs to fulfil bellow requirements:

• name the portal/platform
• define business and distribution model in the context of a target group(s)
• define and explain the target group
• design the catalogue of content (at least 30 examples of content - it does not need to be only films and TV shows - depends on your own strategy)
• design the interface of the platform/portal (layout)
• argue why would somebody want to use your platform/portal
• explain how you will promote the content and communicate with users

Project is devided into 5 mandatory sections:

1. the title page with your name, the name of the portal/platform, the programme you study in
2. brief introduction of your project in which you need to define the goal of the project and to explain why did you decided to design the portal/platform that you decided to create
3. description of the project in detail - for needed requirements see above list
4. a brief summary of the project and its goals
5. citation of used sources - it is asuemd you will use academic and profesional source materials during your project, all of them need to be properly cited

* the catalogue needs to include the title of a programme and a short summary 

** the number of standard pages is not defined on purpose, what matters is the fulfilling of the project goals