Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Info
Courses
Term
Spring 2021

Dear student,

Welcome to the interactive syllabus for the Digital Marketing and Analysis of Social Media course.

Please consult these pages before escalating further. I gave my best, to sum up, the major points in the most comprehensive and straightforward way I eventually could have.

Best,
Dušan Mladenović

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Organizatinal Instructions to the Course
Open
Chapter contains:
3
Study text
Teacher recommends to study from 22/2/2021 to 30/6/2021.
Shortcuts
Open
Chapter contains:
2
Discussion Forum
3
Homework Vault
2
Topic list
4
Folder
1
Study text
Teacher recommends to study from 1/3/2021 to 30/6/2021.
Bonus Materials
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Chapter contains:
1
Study text
16
Web
Teacher recommends to study from 1/3/2021 to 30/6/2021.
W1 - Introduction
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1
Study text
1
Web
Teacher recommends to study from 24/2/2021 to 3/3/2021.
W2 - Keywords Analysis
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Chapter contains:
1
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1
Web
Teacher recommends to study from 4/3/2021 to 10/3/2021.
W3 - Basics of Online Advertising
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Chapter contains:
1
Study text
Teacher recommends to study from 10/3/2021 to 17/3/2021.
W4 - Search Advertising - PPC
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Chapter contains:
1
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1
Web
Teacher recommends to study from 18/3/2021 to 24/3/2021.
W5 - Search Engine Optimization
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1
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1
Web
Teacher recommends to study from 25/3/2021 to 31/3/2021.
W6 - Content Marketing Strategy
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1
Web
Teacher recommends to study from 1/4/2021 to 7/4/2021.
W7 - Copywriting
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1
Web
Teacher recommends to study from 8/4/2021 to 14/4/2021.
W8 - Email Marketing
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1
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1
Web
Teacher recommends to study from 15/4/2021 to 21/4/2021.
W9 - Social Media Strategies and Channels
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1
Web
Teacher recommends to study from 22/4/2021 to 28/4/2021.
W10 - Mobile and Video Marketing
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1
Web
Teacher recommends to study from 29/4/2021 to 5/5/2021.
W11 - Marketing Automation and CRM
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Chapter contains:
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1
Web
Teacher recommends to study from 6/5/2021 to 12/5/2021.
W12 - User Experience (UX)
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Chapter contains:
1
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1
Web
Teacher recommends to study from 13/5/2021 to 19/5/2021.
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