International Marketing - Interactive Syllabus
Ing. Dušan Mladenović, Ph.D.
International Marketing - Interactive Syllabus
Ing. Dušan Mladenović, Ph.D.
International Marketing - Interactive Syllabus
Info
Course
Term
Autumn 2023
Please consult these pages before escalating further. We gave our best, to sum up, the major points in the most comprehensive and straightforward way we eventually could.


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Organizational Instructions to the Course
Open
Chapter contains:
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Study text
Teacher recommends to study from 5/10/2023 to 19/12/2023.
Shortcuts
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Discussion Forum
3
Homework Vault
2
Topic list
3
Folder
1
Study text
Teacher recommends to study from 4/9/2023 to 19/12/2023.
Bonus Materials
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17
Web
Teacher recommends to study from 4/9/2023 to 19/12/2023.
Week 1 - Initiation of internationalization
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Teacher recommends to study from 19/9/2023 to 25/9/2023.
Week 2 - Internationalization theories
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Study text
Teacher recommends to study from 26/9/2023 to 2/10/2023.
Week 3 - International Marketing Environment (political and economic)
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Political and economic environment

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Teacher recommends to study from 4/10/2023 to 9/10/2023.
Week 4 - International Marketing Environment (sociocultural)
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Sociocultural environment

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Teacher recommends to study from 10/10/2023 to 16/10/2023.
Week 5 - The International Market Selection Process
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Teacher recommends to study from 17/10/2023 to 23/10/2023.
Week 6 - International Market Research
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Teacher recommends to study from 24/10/2023 to 30/10/2023.
Week 8 - Market Entry Modes Strategies
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Teacher recommends to study from 31/10/2023 to 13/11/2023.
Week 9 - International Product and Service Strategies
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Teacher recommends to study from 14/11/2023 to 20/11/2023.
Week 10 - International Distribution Decisions
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Teacher recommends to study from 21/11/2023 to 27/11/2023.
Week 11 - International Promotion (part 1)
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Advertising; Public relations; Sales promotion; Direct marketing

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Teacher recommends to study from 28/11/2023 to 5/12/2023.
Week 12 - International promotion (part 2)
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Personal selling; Sales negotiation

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Teacher recommends to study from 5/12/2023 to 12/12/2023.
Week 13 - International Pricing Decisions
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Teacher recommends to study from 13/12/2023 to 19/12/2023.
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