Marketing destinace cestovního ruchu
Ing. Martin Šauer, Ph.D.
Marketing destinace cestovního ruchu
Ing. Martin Šauer, Ph.D.
Marketing destinace cestovního ruchu
Info
Course
Term
Autumn 2023
Organizační pokyny
Open
Chapter contains:
1
Study Materials
Projekty
Open
Chapter contains:
11
PDF
1
Study text
Teacher recommends to study from 25/9/2023 to 24/12/2023.
Koncept marketingového řízení destinace
Open
Chapter contains:
1
Study Materials
1
Study text
Teacher recommends to study from 18/9/2023 to 24/9/2023.
Tvorba produktového mixu
Open
Chapter contains:
1
Study Materials
1
Study text
Produkt cestovního ruchu: Case - Grand Tour
Open
Chapter contains:
1
Study text
1
Web
Analýza poptávky
Open
Chapter contains:
1
Study Materials
1
Study text
Segmentace trhu
Open
Chapter contains:
1
Study Materials
1
Study text
Case: segmentace trhu JM
Open
Chapter contains:
1
Study text
1
Web
Image destinace
Open
Chapter contains:
1
Study Materials
1
Study text
Branding destinace
Open
Chapter contains:
1
Study Materials
1
Study text
Marketingová a komunikační strategie
Open
Chapter contains:
1
Study Materials
1
Study text
Komunikační aktivity
Open
Chapter contains:
2
Study Materials
1
Study text
Sociální média
Open
Chapter contains:
1
Study Materials
1
Study text
Previous
Next