Marketing 1
Ing. Dušan Mladenovič, Ph.D.
Marketing 1
Ing. Dušan Mladenovič, Ph.D.
Marketing 1
Info
Course
Term
Spring 2021
Dear student,


Welcome to the interactive syllabus for Marketing 1 (BPH_AMA1). Please consult these pages carefully prior to any further escalations. 

We gave our best to sum up all the major points in the most comprehensive and user-friendly manner we eventually could.

BPH_AMA1 Marketing 1 team

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Organizational Instructions to the Course
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Study text
Teacher recommends to study from 1/3/2021 to 13/6/2021.
Shortcuts
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Discussion Forum
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Homework Vault
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Study text
Week 1 - Defining Marketing for the 21st Century
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Teacher recommends to study from 1/3/2021 to 4/3/2021.
Week 2 - Developing Marketing Strategies and Plans
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Teacher recommends to study from 5/3/2021 to 11/3/2021.
Week 3 - Marketing Information System and Marketing Research
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Teacher recommends to study from 12/3/2021 to 18/3/2021.
Week 4 - Analyzing Consumer Markets
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Teacher recommends to study from 19/3/2021 to 25/3/2021.
Week 5 - Analyzing Business Markets
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Teacher recommends to study from 26/3/2021 to 1/4/2021.
Week 6- Brand Equity and Brand Positioning
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Teacher recommends to study from 2/4/2021 to 8/4/2021.
Week 7 - Product and Service Strategy
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Teacher recommends to study from 8/4/2021 to 15/4/2021.
Week 8 - Competitive strategies
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Teacher recommends to study from 16/4/2021 to 22/4/2021.
Week 9 - Market Segmentation
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Teacher recommends to study from 23/4/2021 to 29/4/2021.
Week 10 - Pricing Strategies and Programs
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Teacher recommends to study from 30/4/2021 to 6/5/2021.
Week 11 - Marketing channels
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Teacher recommends to study from 7/5/2021 to 13/5/2021.
Week 12 - Marketing communication I
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Teacher recommends to study from 14/5/2021 to 20/5/2021.
Week 13 - Marketing communication II
Teacher recommends to study from 24/5/2021 to 30/5/2021.
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