Strategic Digital Marketing
Ing. Dušan Mladenovič, Ph.D.
Strategic Digital Marketing
Ing. Dušan Mladenovič, Ph.D.
Strategic Digital Marketing
Info
Course
Term
Spring 2025

Dear student,

Welcome to the interactive syllabus for Strategic Digital Marketing.

Please consult these pages before escalating further. We gave my best, to sum up the major points in the most comprehensive and straightforward way I eventually could have.

Best,
Dušan Mladenović

Meanwhile, join our Facebook group

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Organizatinal Instructions to the Course
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Homework Vault
2
Study text
Teacher recommends to study now - from 10/2/2025 to 18/6/2025.
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Shortcuts
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Discussion Forum
2
Homework Vault
2
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1
Study text
Teacher recommends to study now - from 17/2/2025 to 18/6/2025.
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Bonus Materials
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16
Web
Teacher recommends to study now - from 17/2/2025 to 18/6/2025.
W1 - Introducing Digital Marketing Ch.1
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Teacher recommends to study from 12/2/2025 to 19/2/2025.
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W2 - Online Marketplace: micro-environment
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Teacher recommends to study now - from 20/2/2025 to 26/2/2025.
W3 - The digital macro-environment
Teacher recommends to study from 26/2/2025 to 5/3/2025.
W4 - Digital Branding and Mix
Teacher recommends to study from 13/3/2025 to 19/3/2025.
W5 - Digital Marketing Strategy
Teacher recommends to study from 5/3/2025 to 12/3/2025.
W6 - Data-driven relationship marketing using digital platforms
Teacher recommends to study from 20/3/2025 to 26/3/2025.
W8 & W9 - Delivering digital marketing experience
Teacher recommends to study from 27/3/2025 to 16/4/2025.
W10 - Campaign planning for digital media
Teacher recommends to study from 16/4/2025 to 23/4/2025.
W11 & W12 - Marketing communications using digital media channels
Teacher recommends to study from 23/4/2025 to 7/5/2025.
W13 - Evaluation and improvement of digital channel performance
Teacher recommends to study from 7/5/2025 to 14/5/2025.
Digital Marketing Plan
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