Marketing, fundraising a komunikace v neziskovém sektoru
Mgr. Simona Škarabelová, Ph.D.
Marketing, fundraising a komunikace v neziskovém sektoru
Mgr. Simona Škarabelová, Ph.D.
Marketing, fundraising a komunikace v neziskovém sektoru
Info
Course
Term
Spring 2020
Úvod a 1. téma: úvod do marketingu - ZKOUŠKOVÝ TEST
Open
Chapter contains:
3
ROPOT
8
PDF
1
Study text
Teacher recommends to study from 14/3/2020 to 20/3/2020.
2. téma: Marketing nehmotného produktu, vlastnosti služeb
Open
Chapter contains:
2
PDF
1
Study text
Teacher recommends to study from 21/3/2020 to 27/3/2020.
3. téma: SWOT analyza, markeit. strategie, SMART cíle
Open
Chapter contains:
1
ROPOT
3
PDF
1
Study text
Teacher recommends to study from 28/3/2020 to 3/4/2020.
4-téma: Komunikace v marketingu
Open
Chapter contains:
4
PDF
2
Study text
Teacher recommends to study from 4/4/2020 to 10/4/2020.
5.téma: Reklama v marketingové komunikaci
Open
Chapter contains:
1
ROPOT
4
PDF
1
Study text
Teacher recommends to study from 11/4/2020 to 24/4/2020.
6. téma: Fundraising
Open
Chapter contains:
8
PDF
1
Study text
Teacher recommends to study from 25/4/2020 to 1/5/2020.
7. téma: Sponzoring v marketingové komunikaci a fundraisingu
Open
Chapter contains:
4
PDF
1
Study text
Teacher recommends to study from 2/5/2020 to 15/5/2020.
8. téma: Strategické plánování a akční plány
Open
Chapter contains:
1
ROPOT
2
PDF
1
Study text
Teacher recommends to study from 14/5/2020 to 22/5/2020.
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