Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Info
Course
Term
Spring 2024

Dear student,

Welcome to the interactive syllabus for the Digital Marketing and Analysis of Social Media course.

Please consult these pages before escalating further. We gave my best, to sum up the major points in the most comprehensive and straightforward way I eventually could have.

Best,
Dušan Mladenović

Meanwhile, join our Facebook group

Organizatinal Instructions to the Course
Open
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1
Homework Vault
2
Study text
Teacher recommends to study from 12/2/2024 to 19/6/2024.
Digital Marketing Plan
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Chapter contains:
4
Homework Vault
1
Topic list
13
Study text
Shortcuts
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Discussion Forum
5
Homework Vault
1
Topic list
3
Folder
1
Study text
Teacher recommends to study from 19/2/2024 to 19/6/2024.
Bonus Materials
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16
Web
Teacher recommends to study from 19/2/2024 to 19/6/2024.
W1 - Introducing Digital Marketing Ch.1
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1
Study text
Teacher recommends to study from 14/2/2024 to 21/2/2024.
W2 - Online Marketplace: micro-environment
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1
Study text
Teacher recommends to study from 22/2/2024 to 28/2/2024.
W3 - The digital macro-environment
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Study text
Teacher recommends to study from 28/2/2024 to 6/3/2024.
W4 - Digital Branding and Mix
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Teacher recommends to study from 14/3/2024 to 20/3/2024.
W5 - Digital Marketing Strategy
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Teacher recommends to study from 6/3/2024 to 13/3/2024.
W6 - Data-driven relationship marketing using digital platforms
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Teacher recommends to study from 21/3/2024 to 27/3/2024.
W8 & W9 - Delivering digital marketing experience
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Teacher recommends to study from 28/3/2024 to 17/4/2024.
W10 - Campaign planning for digital media
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1
Web
Teacher recommends to study from 17/4/2024 to 24/4/2024.
W11 & W12 - Marketing communications using digital media channels
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Study text
Teacher recommends to study from 24/4/2024 to 8/5/2024.
W13 - Evaluation and improvement of digital channel performance
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Chapter contains:
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Study text
Teacher recommends to study from 8/5/2024 to 15/5/2024.
Working materials
Teacher recommends to study from 1/5/2024 to 8/5/2024.
Working materials 2
Teacher recommends to study from 8/5/2024 to 15/5/2024.
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