International Marketing - Interactive Syllabus
Ing. Dušan Mladenovič, Ph.D.
International Marketing - Interactive Syllabus
Ing. Dušan Mladenovič, Ph.D.
International Marketing - Interactive Syllabus
Info
Course
Term
Autumn 2024
Please consult these pages before escalating further. We gave our best, to sum up, the major points in the most comprehensive and straightforward way we eventually could.


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Organizational Instructions to the Course
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Study text
Teacher recommends to study from 3/10/2024 to 17/12/2024.
Shortcuts
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Discussion Forum
3
Homework Vault
2
Topic list
4
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Study text
Teacher recommends to study from 2/9/2024 to 17/12/2024.
Bonus Materials
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17
Web
Teacher recommends to study from 2/9/2024 to 17/12/2024.
Week 1 - Initiation of internationalization
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Teacher recommends to study from 17/9/2024 to 23/9/2024.
Week 2 - Internationalization theories
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Teacher recommends to study from 24/9/2024 to 30/9/2024.
Week 3 - International Marketing Environment (political and economic)
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Political and economic environment

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Teacher recommends to study from 1/10/2024 to 7/10/2024.
Week 4 - International Marketing Environment (sociocultural)
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Sociocultural environment

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Teacher recommends to study from 8/10/2024 to 14/10/2024.
Week 5 - The International Market Selection Process
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Teacher recommends to study from 15/10/2024 to 22/10/2024.
Week 6 - International Market Research
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Teacher recommends to study from 22/10/2024 to 29/10/2024.
Week 8 - Market Entry Modes Strategies
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Teacher recommends to study from 29/10/2024 to 12/11/2024.
Week 9 - International Product and Service Strategies
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Teacher recommends to study from 12/11/2024 to 19/11/2024.
Week 10 - International Distribution Decisions
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Teacher recommends to study from 19/11/2024 to 26/11/2024.
Week 11 - International Promotion (part 1)
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Advertising; Public relations; Sales promotion; Direct marketing

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Teacher recommends to study from 26/11/2024 to 10/12/2024.
Week 12 - International promotion (part 2)
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Personal selling; Sales negotiation

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Teacher recommends to study from 3/12/2024 to 10/12/2024.
Week 13 - International Pricing Decisions
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Teacher recommends to study from 10/12/2024 to 17/12/2024.
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