Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Ing. Dušan Mladenovič, Ph.D.
Digital Marketing and Social Media Analysis
Info
Course
Term
Spring 2023

Dear student,

Welcome to the interactive syllabus for the Digital Marketing and Analysis of Social Media course.

Please consult these pages before escalating further. We gave my best, to sum up the major points in the most comprehensive and straightforward way I eventually could have.

Best,
Dušan Mladenović

Meanwhile, join our Facebook group

Organizatinal Instructions to the Course
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Study text
Teacher recommends to study from 6/2/2023 to 14/6/2023.
Shortcuts
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Homework Vault
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ROPOT
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Topic list
4
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Study text
Teacher recommends to study from 13/2/2023 to 14/6/2023.
Bonus Materials
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Teacher recommends to study from 13/2/2023 to 14/6/2023.
W1 - Introducing Digital Marketing Ch.1
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Teacher recommends to study from 8/2/2023 to 15/2/2023.
W2 - Online Marketplace: micro-environment
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Teacher recommends to study from 16/2/2023 to 22/2/2023.
W3 - The digital macro-environment
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Teacher recommends to study from 22/2/2023 to 1/3/2023.
W4 - Digital Marketing Strategy
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Teacher recommends to study from 1/3/2023 to 8/3/2023.
W5 - Digital Branding and Mix
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Teacher recommends to study from 9/3/2023 to 15/3/2023.
W6 - Data-driven relationship marketing using digital platforms
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Teacher recommends to study from 16/3/2023 to 22/3/2023.
W8 & W9 - Delivering digital marketing experience
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Teacher recommends to study from 23/3/2023 to 12/4/2023.
W10 - Campaign planning for digital media
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Teacher recommends to study from 12/4/2023 to 19/4/2023.
W11 & W12 - Marketing communications using digital media channels
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Teacher recommends to study from 19/4/2023 to 3/5/2023.
W13 - Evaluation and improvement of digital channel performance
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Teacher recommends to study from 3/5/2023 to 10/5/2023.
Working materials
Teacher recommends to study from 26/4/2023 to 3/5/2023.
Working materials 2
Teacher recommends to study from 3/5/2023 to 10/5/2023.
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