Marketing destinace cestovního ruchu
Ing. Martin Šauer, Ph.D.
Marketing destinace cestovního ruchu
Ing. Martin Šauer, Ph.D.
Marketing destinace cestovního ruchu
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Course
Term
Autumn 2024
Organizační pokyny
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Semestrální projekt
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38
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Teacher recommends to study now - from 23/9/2024 to 22/12/2024.
Koncept marketingového řízení destinace
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Teacher recommends to study from 16/9/2024 to 22/9/2024.
Tvorba produktového mixu
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Produkt cestovního ruchu: Case - Grand Tour
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Analýza poptávky
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Segmentace trhu
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Case: segmentace trhu JM
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Image destinace
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Branding destinace
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Marketingová strategie CzT
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Komunikační aktivity 1
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Komunikační aktivity 2
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Sociální média
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