In this chapter, we examine the management of international distribution channels and logistics. The main structure of this chapter was given in Figure down below, and from the discussion, it is evident that the international marketer has a broad range of alternatives for selecting and developing an economical, efficient, and high-volume international distribution channel.

The fear of cannibalizing existing distribution channels and potential channel conflict requires manufacturers to trade-off existing sales through the traditional distribution network and potential future sales through the Internet. Unfortunately,  history suggests that most companies tend to stay with declining distribution networks for too long.