Course SOC036 Marketing for Lawyers
8th Lesson
Topic
- Customer services
- Corporate image
- Market dominance
- Market share
- Brand Positioning
- Position analysis
- Position of the market (GE Matrix, BCG Matrix)
- Market Leaders Strategy
- Defense Strategy
- Market Challenger Strategy
- Market Follower Strategy
- Market Nicher Strategy
- Porter generic Strategies
- Innovation Strategy
- Growth Strategy
- Customer relationship management
- The McKinsley 7S Model
- Organization structure
- Leadership style
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/1422/podzim2011/SOC036/um/Marketing_Law_8.ppt