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Management destinace cestovního ruchu – jaro 2022 (BKR_MGCR)

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    Tourism management

    The objective of the course is to present students basic knowledge of tourism management that should be known to provide effective managing (development) of a destination. Moreover it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.

    • Timetable: jaro 2022
      Sat 26. 2. 9:00–11:50 P302b, Sat 9. 4. 12:00–14:50 P302b
    • Department of Regional Economics – Faculty of Economics and Administration
    Teacher(s)

    Syllabus
    Basics of management and its process
    Introduction to destination management
    Process of destination management
    Destination management in practice – foreign and Czech experience
    Human resource management in a destination
    Tourism Resource management and sustainable tourism
    Quality management in tourism
    Information management in tourism (DMS)
    Crisis management for tourism

Total: 2 940 CZK incl. VAT