Digital marketing and social media analysis
The aim of the course is to introduce the students to the specifics of marketing carried out in the online environment. The content of the course is a set of lectures and seminars that provide graduate students with a comprehensive and strategic view of digital marketing, including knowledge and skills related to social media analysis.
- Timetable: jaro 2022
Sat 19. 2. 12:00–15:50 P104, Sat 19. 3. 12:00–15:50 P104, Fri 1. 4. 16:00–19:50 P104, Sat 14. 5. 12:00–15:50 P104
- Department of Business Management – Faculty of Economics and Administration
Teacher(s)
Syllabus
• Digital Marketing Strategy & Market Research
• Keywords Analysis
• Search Engine Optimization - Onsite and Offsite SEO
• Basics of Online Advertising
• Search Advertising – PPC
• Content Marketing Strategy
• Copywriting
• Email Marketing
• Social Media Strategies and Channels
• Mobile and Video Marketing
• UX
• CRM online
• Analytics & Measurement
