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Marketingový výzkum - případové studie – jaro 2022 (MKH_MVPS)

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    Case Studies to Marketing Research

    This course introduces to marketing research methods and research process. Specifically, its aim is to develop students’ knowledge and ability to independently design and perform a quantitative research.
    • Timetable: jaro 2022
      Sat 5. 3. 12:00–15:50 P101, Fri 1. 4. 13:00–14:50 P101, Sat 30. 4. 16:00–19:50 P101
    • Department of Business Management – Faculty of Economics and Administration
    Teacher(s)
    lecturer Ing. Mikhail Monashev Ing. Mikhail Monashev
    (lecturer)
    lecturer Ing. Bc. Alena Šafrová Drášilová, Ph.D. Ing. Bc. Alena Šafrová Drášilová, Ph.D.
    (lecturer)
    lecturer doc. Ing. Radoslav Škapa, Ph.D. doc. Ing. Radoslav Škapa, Ph.D.
    (lecturer)
    • CV
    Syllabus
    1. Marketing research – contectual framework
    2. The basic forms of marketing research, research design
    3. Sampling, primary and secondary data
    4. Basic methods and tools of quantitative research
    5. Introduction to data mining (segmentation including RFM analysis)
    6. Data presentation and research report
    7. Application of methods and tools in a case study
    Course Enrolment Limitations
    The capacity limit for the course is 40 student(s).

Total: 2 940 CZK incl. VAT