Tourism projects
The objective of this subject is to deepen the knowledge and skills in the field of tourism product development. Through the project, students learn to design a tourism product based on current trends and innovations in the tourism sector. Emphasis is placed on integrating the concepts of an experience and shared economy and on the use of information technologies for collecting data about the destination's visitors. Design of tourism product can take both commercial and non-commercial (nonprofit, public) form of the projects.
- Timetable: jaro 2022
Fri 18. 2. 16:00–19:50 S311, Sat 5. 3. 12:00–15:50 S311, Fri 29. 4. 16:00–19:50 S311, Sat 14. 5. 8:00–11:50 S311
- Department of Regional Economics – Faculty of Economics and Administration
Teacher(s)
Syllabus
I. Conceptual introduction
- Tourism projects (typology, specifics, feasibility studies)
- Experience and Collaborative Economy
- Decision process and buyer behaviour models
- E-tourism and behaviour of visitors
- Creation of a tourism product (service/destination value chain, collaboration, smart destinations)
II. Data and information on tourism destination
- Big data in tourism
- Geodata and their use in designing tourism product
- Analysis and monitoring of the web and social networks
- Marketing information system
III. Product designing tools
- Storytelling as an instrument of experience-oriented tourism product
- Service Design in Tourism
- Co-creation value and tourism destination
