SDMZ Marketing in Finance

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
Ing. Jan Krajíček, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Viktória Čejková, Ph.D.
Department of Finance – Faculty of Economics and Administration
Contact Person: Marie Moudrá
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in Finance (SDMZ) Besides historical development of marketing, the course surveys the basic concepts, main principles and tools of marketing management. It includes an analysis of market opportunities, segmentation, creation of the marketing mix, marketing strategy and portfolio analysis. Similarities and differences between individual types of organisation will also be focused, particularly in insurance business and banking. The instruction also contains information resources, including monitoring and marketing research. Individual elements of the mix are conveyed in more detail - product, price, distribution and promotion. Special attention will be paid to customer behaviour and decision making and to the issues of image, identity and corporate culture. Examination: written test and oral exam.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2000.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2001/SDMZ