MKH_PODN Business

Faculty of Economics and Administration
Spring 2022
Extent and Intensity
0/0/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Ing. Ladislava Kuchynková, Ph.D. (seminar tutor)
doc. Ing. Pavla Marciánová, Ph.D. (seminar tutor)
doc. Ing. Petr Pirožek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Petr Pirožek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Fri 4. 3. 16:00–19:50 P101, Sat 19. 3. 16:00–19:50 P101, Sat 30. 4. 12:00–15:50 P101
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objective of the course is to learn the students how to start their own business with the realization of all opprotunities and threatens. This course prepares students for a future entrepreneurship, as founders of new businesses or within already established companies as succession business. It is designed to give students practical insights into business aspects that are important during a companys early development phases, and to make them more effective in managing and growing such company.
Learning outcomes
Students will create and present business study for their own start up. The project will be done in the team or individualy.
Syllabus
  • Introduction - basic information about the course. The possibilities of starting the business in the Czech Republic. • Analysis of 5C, definition of value and goals of the business • Situation analysis, market analysis, driving forces of the industry, relevant stakeholders, funding • Creation of business model and its revision according to the stakeholders demand. • Franchising • Strategic alliancies- merges and aquisitions • Financing - start up funding, cash-flow, revenue stream,balance sheet, profit and loss account • Financing - economies of scale, BEP, ROI, CBA analysis • Setting up the marketing mix according the business plan and financial analysis • Risk analysis, scheduling and control
Literature
    required literature
  • Entrepreneurship : A Contemporary & Global Approach. Edited by David Deakins - Jonathan M. Scott - Mark S. Freel. First edition. Los Angeles: Sage, 2021, xviii, 276. ISBN 9781526461148. info
  • OSTERWALDER, Alexander and Yves PIGNEUR. Tvorba business modelů : příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Edited by Alan Smith. 2. vydání. V Brně: BizBooks, 2015, 278 stran. ISBN 9788026504252. info
    recommended literature
  • Deakins, D., Entrepreneurship and Small Firms, McGraw-Hill Europe; 6th UK ed. Edition, ISBN: 978-0077136451
Teaching methods
Lectures, class discussion, group projects, presentations
Assessment methods
Elaboration and presentation of a correctly solved circuit of the assigned problem during the semester, when interim reports on the solution will be submitted and during the last concentration on the selected topic (participation - fulfilled/not fulfilled) If the assignment is not completed by the deadline, the course will be graded with a grade of X. Colloquium - defence of the project
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: 12 hodin tutoriálů.
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2022, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2022/MKH_PODN