PA182 Managing in Reality

Faculty of Informatics
Autumn 2022
Extent and Intensity
2/0/0. 2 credit(s) (plus extra credits for completion). Recommended Type of Completion: k (colloquium). Other types of completion: z (credit).
Teacher(s)
Ing. Michala Kozinová (lecturer)
Ing. Leonard Walletzký, Ph.D. (assistant)
Guaranteed by
Ing. Leonard Walletzký, Ph.D.
Department of Computer Systems and Communications – Faculty of Informatics
Supplier department: Department of Computer Systems and Communications – Faculty of Informatics
Timetable
Mon 10:00–11:50 A319
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 2/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40
fields of study / plans the course is directly associated with
Course objectives
This course will be about 50% ONLINE via Zoom and 50% in the classroom - to be specified for each lecture separately. The course objectives is to offer students different perspectives of a variety of experienced and successful leaders on: - How to start your own business - Where and how to get money for your startup - How to increase your chances for landing your dream job - How to approach money negotiations (possible structures of compensation package) - How to select people for your team - The best approach to product management - How to build relationships with the customers - How to do marketing so it converts into new clients and profit - How to motivate your teams - How to navigate the corporate world - How to maintain a healthy work-life balance And lots insights and inspirational personal stories of highly successful people. This is an interactive course led by Executive Coach and Teacher of Coaches Misa Kozinova who not only has 20 years of leadership experience in IT/Telco, but also coaches and mentors C-level executives in startups and scaleups. Many of her clients, such as VP of Engineering and Head of Product Management in Kiwi.com, Chief Finance Officer at Mews, CEO of Safetica, Head of People at Slido, CTO at Longevity.guide, C-level exec at Rohlik and many others will speak about their career journey, the hurdles they had to overcome and what it means to "manage in reality" from their perspective. You will have a unique chance to steer the discussion by asking questions. The students will identify the essentials for successful business management - the focus needed, and the skills in balancing customer, employee and business in ever changing environment.
Learning outcomes
At the end of the course students will be able to: - get an insight into what it takes to start and grow the business, - understand the power of networking, how to start and what to watch for when starting the business or joining a company, - be inspired by and get the mindset that is necessary to succeed, - understand the high level picture of what it takes to manage in reality, whether it is creating a start-up from an idea, through getting financing for the idea, pitching, creating an MVP and keys to product management, managing people through growth, or managing people in bigger teams or corporations, - understand how to ask for a promotion or salary raise.
Syllabus
  • THE COURSE WILL BE RUN ONLINE and IN CLASS The default set up is online via zoom, the in-class lectures will be announces via university email. The first lesson will be introductory, in the lessons to follow there will be a guest you can interview. We will talk with successful leaders that will guide us through all stages of the company, from solo-prenneurship to startup, scale-up, and corporation. We will have the unique opportunity to talk to the C-level and VP of different companies in various stages of growth. We will talk to the head of product, engineering, finance, HR, ... This course is discussion based and requires critical thinking. It is not "push" presentations and therefore IT IS NOT ultra structured. The students will be exposed to various presentation styles of different speakers. Michala will facilitate and steer the conversation so that the key points get delivered. The students have, however, a unique chance to be the co-authors of the course and get the best of each of the very interesting guests.
Literature
    recommended literature
  • CAGAN, Marty. Inspired : how to create tech products customers love. Second edition. Hoboken: John Wiley & Sons, 2018, xviii, 349. ISBN 9781119387503. info
  • KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press, 2005, viii, 240. ISBN 1591396190. info
Teaching methods
Interviews and presentation of several guests. Some of the guests will travel to Brno to meet you in the classroom - please take extra effort to be there. Multitasking is not allowed in the classroom - no mobiles nor laptops unless for note taking. Most of the guests will join us online via Zoom. It is mandatory to participate WITH YOUR CAMERA ON. Students with camera off will not be allowed to participate unless if for a temporary issue communicated upfront. Short take-aways from each lesson (form will be provided at the beginning of the term) are part of your learning journey. By summarising the key points that inspired you, you are going to consolidate your learning.
Assessment methods
Submission of take-aways after the lecture (few rows), via google form - will be sent to you via email + added in Study Materials instructions sheet Written final work will be required for a colloquium (500 - 1000 words - one page)
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2022, recent)
  • Permalink: https://is.muni.cz/course/fi/autumn2022/PA182