FSpS:bp928 Marketing of Sport - optional - Course Information

bp928 Marketing of Sport - optional

Extent and Intensity

1/0. 1 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Olga Korvasová (assistant)

Guaranteed by

Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies

Timetable of Seminar Groups

bp928/s1: Tue 9:00–9:45 K113, O. Racek

Prerequisites (in Czech)

bp009 Introduction to Economics, Management and Marketing

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20

fields of study / plans the course is directly associated with

• Animator of Movement Activities (programme FSpS, B-BI)
• Animator of Movement Activities (programme FSpS, B-FY)
• Animator of Movement Activities (programme FSpS, B-GE)
• Animator of Movement Activities (programme FSpS, B-GK)
• Animator of Movement Activities (programme FSpS, B-CH)
• Animator of Movement Activities (programme FSpS, B-MA)
• Animator of Movement Activities (programme FSpS, B-TV)
• Animator of Sport Activities (programme FSpS, B-FY)
• Animator of Sport Activities (programme FSpS, B-TV)
• Applied Sport Education of Security Bodies (programme FSpS, N-TV)
• Physiotherapy (programme FSpS, B-SZ)
• Management in Sport (programme FSpS, B-TV)
• Management in Sport (programme FSpS, B-TV, specialization Management of Tourist Trade)
• Management in Sport (programme FSpS, B-TV, specialization Management in Sport)
• Management in Sport (programme FSpS, N-TV)
• Regeneration and Nutrition in Sport (programme FSpS, B-TV)
• Special Education of Security Sections (programme FSpS, B-TV)
• Physical Education and Sport (programme FSpS, B-TV)
• Physical Education and Sport (programme FSpS, B-TV, specialization Management of Tourist Trade)
• Physical Education and Sport (programme FSpS, B-TV, specialization Regeneration and Nutrition in Sport)
• Physical Education and Sport (programme FSpS, B-TV, specialization Referee)
• Physical Education and Sport (programme FSpS, B-TV, specialization Coaching)
• Physical Education and Sport (programme FSpS, N-TV)
• Upper Secondary School Teacher Training in Physical Education (programme FSpS, M-TV)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-FY)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-MA)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV) (2)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Trenérství)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Sports Education)
• Lower Secondary School Teacher Training in Physical Education (programme FSpS, M-TV)

Course objectives

At the end of this course students will be able to:
Use basic methods of marketing research in sports environment
Use gained information about provisioning system of Czech Republic and how to obtain means in field of sport.
Use gained theoretical knowledge of sposoring, sport advertisment and merchandising

Syllabus

• 1. Marketing – definition
• 2. Marketing research: MIS, steps of makreting research, methods and techniques of marketing research, research of end user, process of purchasing behavior.
• 3. Intakes of sports clubs
• 4. Grant, grant from Municipal Badget, grant from County Budget, grant from state budget.
• 5. Grant from EU
• 6. Sponsoring
• 7. Sport advertisment
• 8.Merchendising
• 9. Sport and purchsing behavior of the end users
• 10. Sport trademark, sportsmen as trademark

Literature

• VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
• VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
• DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
• VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info

Teaching methods

Lectures

Assessment methods

Oral examination. Student answer to 3 questions.

Language of instruction

Czech

Further Comments

Study Materials

• Enrolment Statistics (Spring 2010, recent)
  
• Permalink: https://is.muni.cz/course/fsps/spring2010/bp928