FSS:EVS155 Enter. Com. and Rep. Man. - Course Information

EVS155 Enterprise Communication and Repute Management

Extent and Intensity

1/1/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Miloš Růžička, Ph.D. (lecturer), PhDr. Petr Suchý, Ph.D. (deputy)

Guaranteed by

doc. PhDr. Markéta Pitrová, Ph.D.
Department of International Relations and European Studies – Faculty of Social Studies
Contact Person: Olga Cídlová, DiS.

Timetable

Thu 21. 4. 14:00–17:40 Aula, Thu 5. 5. 14:00–17:40 Aula, Thu 12. 5. 14:00–17:40 Aula, Thu 19. 5. 14:00–17:40 Aula

Prerequisites

The course is intended as an introduction to the field of public relations. Attendance and participation in the course is necessary.

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30

fields of study / plans the course is directly associated with

• European Studies (programme FSS, B-HE) (2)
• European Studies (programme FSS, B-HS)
• European Studies (programme FSS, B-KS) (2)
• European Studies (programme FSS, B-MS) (4)
• European Studies (programme FSS, B-PL) (2)
• European Studies (programme FSS, B-PS) (2)
• European Studies (programme FSS, B-SO) (2)
• European Studies (programme FSS, B-SP) (2)
• International Relations (programme FSS, B-HE) (2)
• International Relations (programme FSS, B-HS)
• International Relations (programme FSS, B-KS) (3)
• International Relations (programme FSS, B-KSK)
• International Relations (programme FSS, B-MS) (5)
• International Relations (programme FSS, B-MSK)
• International Relations (programme FSS, B-PL) (3)
• International Relations (programme FSS, B-PLK)
• International Relations (programme FSS, B-PS) (3)
• International Relations (programme FSS, B-PSK)
• International Relations (programme FSS, B-SO) (3)
• International Relations (programme FSS, B-SOK)
• International Relations (programme FSS, B-SP) (3)
• International Relations (programme FSS, B-SPK)

Course objectives

The aim of the course is to make students acquainted with the procedures of the enterprises communication in a company management and also with other branches of the marketing, e.g. brand management. At the end of the course students should be able to understand the basic methods of company reputation management from the PR point of view. The course will help students acquire job-oriented skills in a public relations branch.

Syllabus

• 1. Introduction to the problems of enterprise communication, principles and techniques
• 2. Reputation Management // Brand Management
• 3. Public Relations. (Definition PR, history. Case study). Media Relations (Case study). Crisis communications (Case study)
• 4. Public Affairs, lobbying (Case study: New Labour // Arbitration against state)
• 5. Communication in the public sphere
• 6. Corporate Social Responsibility (CRS)
• 7. Written examination

Literature

• BYSTROV, Vladimír and Miloš RŮŽIČKA. Firemní komunikace a řízení reputace. 1. vyd. Brno: Masarykova univerzita, 2006, 129 s. ISBN 8021041048. info

Teaching methods

Lectures cover the theoretical background of the topic. During the class, case studies are used to illustrate the practice. Emphasis is put on active participation of students and discussions that serve to clarify acquired knowledge.

Assessment methods

The course is concluded by an exam in the form of a written test. Regular attendance and active articipation in class will significantly help to complete the course.

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.

• Enrolment Statistics (Spring 2011, recent)
  
• Permalink: https://is.muni.cz/course/fss/spring2011/EVS155