ZUR354 Community Media

Fakulta sociálních studií
jaro 2017
Rozsah
1/1. 4 kr. Doporučované ukončení: zk. Jiná možná ukončení: z.
Vyučující
Mgr. Henry G. Loeser, Ph.D. (přednášející)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Po 15:15–16:45 Studio 527
Předpoklady
none
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
As a true alternative to traditional public service and commercial media, the "Third Sector" Community Media provide access to otherwise inaccessible mass communication channels as well as content perhaps not readily available elsewhere. Thus, Community Media can represent an important component of civil society. Upon completion of the course, students should be able to identify and explain the fundamentals of Community Media, and apply them to the operation of a self-sustaining community media organization. They should demonstrate a foundation of knowledge in media management, and employ the nature of media, the platforms for delivery, structure and mandates, to report on a survey of the varying Community Media landscapes across Europe and the world They should understand and explain the materials so as to compose and present simple yet effective presentations.
Osnova
  • FUNDAMENTALS OF MEDIA I - Defining the terms of media, establishing the concept of mass communication from content to medium to consumer. A basic survey of media platforms, including print, broadcast, telephony networks and others. Also an examination of commercial and non-commercial influences on the media landscape FUNDAMENTALS OF MEDIA II - A detailed survey of media, introducing concepts, terms, systems, and structures. Also a specific and detailed explanation of the various types of radio & TV operations including state, public, commercial, non-commercial, community, institutional, internet, and others. ORGANIZATIONAL STRUCTURES I - Detailed examination of internal structure of media organization. “Seed-to-flower” flow chart for building a media entity, and standard organizational chart. Further details of media operations including engineering, programming, administration, marketing, and development. COMMUNITY CONCEPTS I – Defining the term “community” in its many forms. Also how the concept of community relates to society, democracy, pluralism, politics, and power. BROADCAST STATION VISIT – Class will visit the student community broadcast operation with tour and introduction to actual working organization. Students will have the opportunity to gain practical experience utilizing actual broadcast systems and materials. COMMUNITY CONCEPTS II – Further examination of the term “community” in the context of mass communication, media, and Community Media; including a survey of Communities and Community Media worldwide. GUEST LECTURER – A prominent international expert in the sector of Media and/or Community Media will visit the class and conduct a lecture in his/her specific area of expertise. PROJECT PRESENTATIONS – Student groups will make their midterm and final project presentations, demonstating their understanding ot the fundamental concepts, and ability to speak publicly.
Literatura
  • Coyer, Kate; Tony Dowmunt, and Alan Fountain. (2007): The alternative media handbook. New York : Routledge
  • Rennie, Ellie (2006): Community media : a global introduction. Lanham, Md. : Rowman & Littlefield
  • Linda K. Fuller (ed.) (2007): Community media : international perspectives. New York : Palgrave Macmillan, 2007
Výukové metody
lectures, class discussion
Metody hodnocení
GRADING Students will be graded on a pass/fail basis. The requirements listed below will each be graded pass/fail and MUST be fulfilled to pass the course. REQUIREMENTS 1. Attend a minimum of 75% of the lectures and actively participate in discussions of the course subjects. 2. Read the assigned literature 3. Write a position paper of approximately 600 words on any assigned reading, summarizing the content and critiquing the author’s viewpoint. 4. Produce and present a MIDTERM presentation on an assigned Community Media entity, focusing on the fundamnetal external and internal structures and priorities from the point of view of a director. 5. Produce and present a FINAL presentation on a proposed Community Media entity, focusing on the fundamental external and internal structures and priorities from the point of view of a director.
Vyučovací jazyk
Angličtina
Navazující předměty
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích jaro 2008, jaro 2009, jaro 2010, podzim 2010, jaro 2011, jaro 2012, jaro 2013, jaro 2014, jaro 2015, podzim 2015, jaro 2016, jaro 2018, jaro 2019.