ZURn6332 Qualitative Research in Social Media

Faculty of Social Studies
Spring 2022
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 14:00–15:40 Studio 527
Prerequisites (in Czech)
! ZUR589b Social Media
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course examines the sociocultural impacts of social media, the most advanced form of human communicative technology. Grounded in the understanding of the relationship between technology and society, this course aims to pay more attention to the techno-social contexts of looks social media as well as the cultural consequences of the technologically mediated interactions among people. The course reviews various theories reflecting diverse social media practices while demonstrating compatible qualitative research methods. By reading a variety of research articles assigned in the course and practicing qualitative research methods, students learn to develop their own research projects focusing on social media and its sociocultural meanings.
Learning outcomes
Students will be able to:
- understand the relationship between technological changes and cultural changes
- comprehensively review existing qualitative research on social media
- develop a qualitative research topic based on social media
- conduct a qualitative online fieldwork
- report theoretically meaningful and contextually specific findings
Syllabus
  • 1. Course introduction
  • 2. Theory: Technology and culture
  • 3. Method: Doing Qualitative Internet Research
  • 4. Theory: Social media and Politics
  • 5. Method: Discourse Analysis on Social Media
  • 6. Theory: Social Media and Social Changes
  • 7. Reading Week
  • 8. Method: Social Media Ethnography
  • 9. Theory: Human Capital in the Age of Social Media
  • 10. Method: Interpretive Study on Social Media
  • 11. Theory Social media and Intercultural Communication
  • 12. Method: Context, Culture, and Communication
  • 13. Class Conference.
Literature
  • Kubitschko, S., & Kaun, A. (Eds.). (2016). Innovative methods in media and communication research. Springer International Publishing.
  • Poore, M. (2014). Studying and researching with social media. Sage.
  • SUNSTEIN, Cass R. #Republic : divided democracy in the age of social media. Oxford: Princeton University Press, 2017, xi, 310. ISBN 9780691175515. info
  • The SAGE handbook of social media research methods. Edited by Luke Sloan - Anabel Quan-Haase. Los Angeles: SAGE Reference, 2017, xxvii, 679. ISBN 9781473916326. info
  • BOYD, danah. It's complicated : the social lives of networked teens. New Haven: Yale University Press, 2014, xi, 281. ISBN 9780300199000. info
Teaching methods
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week. Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 20 pages including references, figures, and tables).
Assessment methods
attendance, discussion leadership, midterm report, response papers, research paper
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2021.
  • Enrolment Statistics (recent)
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