ZUR393l Political Communication

Faculty of Social Studies
Autumn 2015
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Jay Perkins, M.A. (lecturer)
Mgr. Miloš Gregor, Ph.D. (assistant)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 15. 10. 8:00–9:30 U34, 17:00–20:15 U34, Fri 16. 10. 8:00–13:00 U34, Thu 22. 10. 8:00–9:30 U34, 17:00–20:15 U34, Fri 23. 10. 8:00–13:00 U33
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 0/10, only registered: 0/10
fields of study / plans the course is directly associated with
there are 15 fields of study the course is directly associated with, display
Course objectives
This course will teach you to write press releases and speeches, understand how a political campaign is planned, conduct opposition research, and train a political candidate for coverage by print and television. It will focus heavily on practical research techniques used in a political campaign, the needs of television (the most effective and used media for political communication) and on the tools now available through new media.
Syllabus
  • In the first day, we will focus on the literature on political communication theory and we will discuss those. The second day will be devoted to developing a political campaign and we will discuss how to prepare candidates for television, creation of a media plan with timeline, dealing with the media, etc. Students will split into groups and conditions and outlines of team work will be specified. In the second week, we will focus on team presentations and evaluations.
Teaching methods
presentation, class discussion, group project, essay
Assessment methods
Assignments: essay, team project. Students are expected to attend classes.
Language of instruction
English
Further Comments
Study Materials
The course is taught only once.
  • Enrolment Statistics (recent)
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