AJB_BBE2 Basics of Business English 2

Faculty of Education
Spring 2014
Extent and Intensity
0/1/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Radek Vogel, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
Department of English Language and Literature – Faculty of Education
Contact Person: Jana Popelková
Supplier department: Department of English Language and Literature – Faculty of Education
Timetable of Seminar Groups
AJB_BBE2/OS01: Sat 8. 3. 8:30–13:30 učebna 6, R. Vogel
AJB_BBE2/01: Sat 17. 5. 8:30–13:30 učebna 11, R. Vogel
Prerequisites
Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as of the underlying concepts). Completion of the previous course Basics of Business English 1 is an advantage, but not necessity.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40
fields of study / plans the course is directly associated with
Course objectives
The optional course Basics of Business English 2 is a follow-up course to BBE 1, reviewing the so far covered topics and introducing students to the language of further areas of business and economics, as well as explaining the corresponding concepts. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing students ability to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.
At the end of this course, students will have improved their ability to understand and express business and economic concepts in English, particularly in the fields of marketing, promotion, management, banking and insurance, public finance and taxation.
Syllabus
  • Session 1:
  • Review of topics 7 and 8 (BBE1):
  • Marketing (marketing mix, marketing strategies, tasks and techniques). Market segmentation. Sales.
  • Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.
  • Topic 1
  • Production (manufacturing cycle, design and development; costing, pricing).
  • Topic 2
  • Management (motivation, communication, decision-making, recruitment, human resources management and development, …).
  • Topic 3
  • Banking (central banking, commercial, universal and investment banks and their services). Financial instruments, financial ratios.
  • Session 2:
  • Topic 4
  • Public finance (money supply, inflation, interest rates; government spending, budgets).
  • Topic 5
  • Taxation (types of tax, tax return, tax allowances); social security (contributions, benefits).
  • Topic 6
  • Insurance (types of insurance, insurance companies).
  • Review.
  • Final test.
Literature
    recommended literature
  • MACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999, 160 s. ISBN 1-899396-00-4. info
  • MACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997, 144 s. ISBN 1-899396-80-2. info
  • MASCULL, Bill. Business vocabulary in use. 1st ed. Cambridge: Cambridge University Press, 2004, 133 s. ISBN 0521540704. info
  • MASCULL, Bill. Business vocabulary in use. 1st ed. Cambridge: Cambridge University Press, 2006, 138 s. ISBN 0521606217. info
  • MACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002, 208 s. : i. ISBN 0-521-75285-X. info
  • VOGEL, Radek, Jiřina HRBÁČKOVÁ and Jana MUŽÍKOVÁ. Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002) (Glossary to English for Business Studies (Ian MacKenzie), adapted according to the Second Edition (2002)). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 102 pp. ISBN 80-210-3128-X. info
    not specified
  • TULLIS, Graham and Tonya TRAPPE. New insights into business : student's book. 1st ed. Harlow: Longman, 2000, 176 s. ISBN 0582335531. info
  • VOGEL, Radek and Lucie FIALOVÁ. Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power) (Vocabulary Book - New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power)). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 122 pp. ISBN 80-210-3262-6. info
Teaching methods
Teaching methods:
- explanation, practice and discussion in class;
- homework - materials in Moodlinka;
- home study of recommended sources for the written assignment.
Assessment methods
Completion prerequisites:
- attendance - minimum 80%, active participation in seminars,
- test of Business English terminology at the end of semester (to pass - minim. 65 %),
- presentation of a selected topic according to the syllabus (written assignment; to pass - minim. 70%).
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Předmět bude realizován pokud se přihlásí alespoň 10 studentů.
Information on the extent and intensity of the course: 2 dopolední bloky, sobota 8.3. 2014 a sobota 17.5.2014, 8.30-13.30.
The course is also listed under the following terms Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2015.
  • Enrolment Statistics (Spring 2014, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2014/AJB_BBE2