PdF:UOPK_2008 Economics and management - Course Information

UOPK_2008 Economics and management of industrial enterprises 2

Extent and Intensity

0/0/1. 4 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Mgr. Ing. Peter Marinič, Ph.D. (lecturer)

Guaranteed by

doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education

Timetable

Sat 3. 3. 10:15–12:50 učebna 60, Sat 10. 3. 7:30–10:05 učebna 10, Sat 24. 3. 9:20–11:55 učebna 60, Sat 7. 4. 10:15–12:50 učebna 60

Prerequisites (in Czech)

UOPK_2000 Introduction to the study - Te || UOPK_4000 Introduction to the study - Tr

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• DPS Teacher of Specialized Subjects at Secondary Schools (programme PdF, C-CV)
• Teacher Training of Specialized Subjects for Secondary Schools (programme PdF, N-SS) (2)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation in Services (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Mechanical Engineering (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Commerce and Services (programme PdF, N-SS)

Course objectives

The course deepens the knowledge gained in the bachelor's level study in the previouse economic courses. Develops the themes of innovation, production and marketing, objectives and marketing tools. The aim of this course is to familiarize students with the tasks of marketing communication marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.

Syllabus

• 1) The content of marketing communications.
• 2) Basic communication models.
• 3) Tools of marketing communications.
• 4) Marketing research as a prerequisite for understanding customer needs.
• 5) Types of research and their methods.
• 6) Social and environmental aspects of marketing and business in general.
• 7) Logistics as a cross-cutting activity in the firm and its goals.
• 8) Logistics of the purchasing and production.
• 9) Distribution logistics.
• 10) Supply Chain Management.

Literature

required literature
• Základní: LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika : příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 8072262211
• PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 8024702541.

Teaching methods

lectures

Assessment methods

written tests

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
General note: Určeno pro zaměření - Technické obory nebo Dopravní služby.
Information on the extent and intensity of the course: 12 hodin.

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/ped/spring2018/UOPK_2008