FF:US_184 Advertising - Course Information

US_184 Advertising as the cultural task. Advertising 1945-2011

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Mgr. Helena Maňasová Hradská, Ph.D. (lecturer), PhDr. Dagmar Koudelková (deputy)

Guaranteed by

PhDr. Dagmar Koudelková
Department of Musicology – Faculty of Arts
Contact Person: Mgr. Jan Karafiát
Supplier department: Department of Musicology – Faculty of Arts

Timetable

Tue 9:10–10:45 N51

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Musicology (programme FF, B-HS)
• Musicology (programme FF, B-OT) (5)
• Musicology (programme FF, N-HS) (2)
• Musicology (programme FF, N-OT) (4)
• Culture Management (programme FF, N-HS)
• Culture Management (programme FF, N-OT) (4)
• Combined Art Studies (programme FF, B-HS)
• Combined Art Studies (programme FF, B-OT) (5)
• Comparative and Art Studies (programme FF, N-HS)
• Comparative and Art Studies (programme FF, N-OT) (3)
• Theory of Interactive Media (programme FF, B-HS)
• Theory of Interactive Media (programme FF, B-OT) (5)
• Theory of Interactive Media (programme FF, N-HS)
• Theory of Interactive Media (programme FF, N-OT) (3)
• Upper Secondary School Teacher Training in Estetic Education (programme FF, N-SS) (3)

Course objectives

The aim of lectures is to acquaint students with advertising as the peculiar tool for communication. Classes will point out how does advertising use rhetoric, art and design, specific topics of its time and how does it work with universal principals of human perception. Course will be limited to the period cca 1945-2011.

Learning outcomes

Student will be able to describe the main topics of the subject, reflecting the context of the advertisement of the period.

Syllabus

• 0-introduction: afterwar situation, new media and criticism of advertising 1-Endlich wieder...Krieg: nostalgie, international styl, "americanisation", two camps of cold war 2-Criticism of consumerism I (USA) 3-From Brusel to New York: warming, psychedelie and pop-art in advertising 4-Criticism of consumerism II (France) 5-cooking nature and the pointed design in advertising (Grapus) 6-Victorious advertising or the criticism III? (Foucalt and Lipovetsky) 7-East in 80s: the poster and television 8-Benetton and "goody goody ads": O. Toscani 9-subvertising and never-ending creation of capitalism: Funky Business, Guerilla marketing and recuperation 10-Conclusion: affirmation culture forever?

Literature

• PINCAS, Stéphane and Marc LOISEAU. Dějiny reklamy. Edited by Maurice Lévy, Translated by Pavel Brožek. V Praze: Slovart, 2009, 336 s. ISBN 9783836515658. info

Teaching methods

lectures, discussion

Assessment methods

Final discussion about the presented topics

Language of instruction

Czech

Further Comments

Study Materials

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/phil/spring2018/US_184