ISKM71 What say images? Reading and creation of visual information

Faculty of Arts
Spring 2020
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Anna Puchovská (lecturer)
RNDr. Michal Černý, Ph.D. (lecturer)
Guaranteed by
PhDr. Petr Škyřík, Ph.D.
Department of Information and Library Studies – Faculty of Arts
Contact Person: RNDr. Michal Černý, Ph.D.
Supplier department: Department of Information and Library Studies – Faculty of Arts
Timetable
Sat 14. 3. 9:00–11:30 B2.33, 11:00–14:00 B2.34
Prerequisites
The desire to discover new ways of seeing and to create are welcome. It is not necessary to be able to work in any graphic tool in advance. The course is suitable for bachelor's and master's students.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20
fields of study / plans the course is directly associated with
Course objectives
Being literate in the 21st century does not mean just to be able to write and read words. We perceive a large part of the information visually, but we pay very little attention to systematic thinking and practice in understanding images. The aim of the course is to support the active development of your visual literacy, that is to show you the way to effectively search for visual information, read it critically, use it ethically and use it for your original work.
Learning outcomes
After completing the course, the student will be able to:
- consider possible meanings and contexts of the use of visual information;
- identify threats associated with image manipulation;
- use basic terminology for formal image analysis;
- create a simple infographic, poster or data visualization;
- make proper visual adjustments to the document;
- effectively search for visual information and correctly cite it according to citation norms.
Syllabus
  • Introduction to the course
  • Image manipulation
  • Infographics
  • Representation, abstraction, symbol
  • Visual learning
  • Visual syntax and formal image analysis
  • Data visualization
  • Illustrations and databases
  • Photo
  • Poster
  • Search for visual information and citation
  • Document layout and typography
  • Visual communication
  • Advertising and marketing
Literature
    recommended literature
  • BERGER, John. Způsoby vidění. Praha: Labyrint, 2016, 150 pp. info
  • Nejen kruhy : vizuální přístupy v zobrazování dat a informací. Edited by Richard Jaroš - Pavla Pauknerová. Vydání první. V Praze: Vysoká škola uměleckoprůmyslová v Praze, 2017, 165 stran. ISBN 9788087989067. info
  • LÁBOVÁ, Alena and Filip LÁB. Soumrak fotožurnalismu : manipulace fotografií v digitální éře. Vyd. 1. Praha: Karolinum, 2009, 155 s. ISBN 9788024616476. info
  • HÁJEK, Václav. Jak rozpoznat odpadkový koš : eseje o stereotypech ve vizuální kultuře. 1. vydání. V Praze: Labyrint, 2011, 148 stran. ISBN 9788087260319. info
  • ČERNÝ, Michal and Dagmar CHYTKOVÁ. Myšlenkové mapy pro studenty (Mind maps for students). 1. vyd. Brno: BizBooks, 2014, 168 pp. ISBN 978-80-265-0267-8. URL info
  • MCCLOUD, Scott. Jak rozumět komiksu (Understanding Comics : The Invisible Art). Praha: BB/art, 2008, 216 pp. ISBN 978-80-7381-419-9. comicsDB.cz McCloudův web o knize info
  • ŠEDÍK, Michal. Filozofia umenia : analytická tradícia. Vydanie prvé. V Banskej Bystrici: Belianum, 2014, 179 stran. ISBN 9788055707730. info
  • STURKEN, Marita and Lisa CARTWRIGHT. Studia vizuální kultury. Translated by Lucie Vidmar - Milan Kreuzzieger. Vydání první. Praha: Portál, 2009, 471 stran. ISBN 9788073675561. info
Teaching methods
The course takes the form of e-learning. The student independently studies short educational texts and performs tasks during the semester. The course also includes two workshops focused on deepening practical skills from the partial topics of the course (document layout and typography, data visualization) - both on Saturday 14.3.
Assessment methods
initial and final questionnaire, tasks during the semester, participation in two workshops, final oral colloquium
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
The course is implemented with the support of the Development Fund of Masaryk University (Fond rozvoje Masarykovy univerzity).
The course is also listed under the following terms Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2020, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2020/ISKM71