KISKED17 Service Design: zákaznické zážitky, které překročí očekávání zákazníků

Faculty of Arts
Spring 2026
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: zk (examination).
Synchronous online teaching
Teacher(s)
MgA. Michaela Štetiarová (lecturer)
PhDr. Ladislava Zbiejczuk Suchá, Ph.D. (lecturer)
Bc. Magdaléna Bohuslavová (seminar tutor)
Guaranteed by
PhDr. Ladislava Zbiejczuk Suchá, Ph.D.
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
1. The basics of human-centered service design: understand the key principles and methods of service design that will enable you to design customer-centered services. 2. Learn practical tools for mapping the customer experience. 3. Strategies for long-term customer loyalty: learn how to create services that not only attract customers, but also retain their loyalty and ensure long-term engagement.
Learning outcomes
Graduates will be able to create services focused on customer needs, thereby increasing the quality and efficiency of the services they provide. They will acquire the skills needed to design services that lead to increased customer satisfaction and loyalty. They will strengthen their ability to analyse and improve the customer journey, giving them a competitive advantage. They will be able to implement innovative solutions to improve the customer experience in their professional environment, which will support the growth of their organisation or business.
Syllabus
  • The fundamentals of human-centred service design: you will understand the key principles and methods of service design that will enable you to design customer-centred services. Practical tools for customer experience mapping. Strategies for long-term customer loyalty.
Teaching methods
online meetings, self-lead study of materials
Assessment methods
Participation in consultations Preparation of the final project
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught every week.
The course is also listed under the following terms Spring 2025.
  • Enrolment Statistics (Spring 2026, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2026/KISKED17