Study plan

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ESF BPM05 Business Management

Name in Czech: Podnikový management
Bachelor's combined single-subject, language of instruction: Czech Czech

Included in the programme: ESF B-PM Business Management

Study-related information

Parts of the final state examination and its content
The final state examination consists the defense of the final thesis (project) and a discussion on the content of the basic subjects and the basic theoretical subjects.
Suggestion of theses topics and the topics of defended theses
Customer Experience
Retail shop image
Customer satisfaction in retailing
Marketing strategy of the company
Communication Campaign Proposal
Application of process analysis methods to improve a business process
Business plan proposal
Fringe benefits and job satisfaction

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
ESF:BKX_AAOP	Academic and professional writing	J. Poláček	z	0/0/0 tutorial 2 hodiny.	2	1	-
ESF:BKF_FIC1	Financial Accounting 1	P. Valouch	zk	26/0/0 tutorial 12 hodin.	6	1	P
ESF:BKH_ZMAN	Basics of Management	J. Procházka	zk	26/0/0 tutorial 12 hodin.	6	1	Z
ESF:BKH_EKPO	Basics of Business economics	P. Mikuš	zk	0/0/0 tutorial 12 hodin.	6	1	Z
ESF:BKP_ZAPR	Introduction to Law	P. Dvořáková	zk	0/0/0 tutorial 12 hodin.	6	1	-
ESF:BKJ_VTJA	Introductory test into language	J. Hrbáčková	z	0/0/0 tutorial 2 hodiny.	-	1	-
ESF:BKH_ZAMO	Basics of marketing in business	O. Částek	zk	0/0/0 tutorial 12 hodin.	6	2	P
ESF:BKP_OPRO	Business law	O. Špetík	zk	0/0/0 tutorial 12 hodin.	6	2	P
ESF:BKJ_JZA1	Foreign Language English	J. Hrbáčková	z	0/0/0 tutorial 12 hodin.	6	2	-
ESF:BKE_ZAKE	Principles of Economics	M. Jandová	zk	26/0/0 tutorial 12 hodin.	6	3	-
ESF:BKJ_JZA2	Foreign Language English	E. Punčochářová	zk	0/0/0 tutorial 12 hodin.	6	3	-
ESF:BKF_FIRI	Finance management	D. Vágnerová Linnertová	zk	26/0/0 tutorial 12 hodin.	6	4	-
ESF:BKH_PRMA	Project management	P. Smutný	zk	0/0/0 tutorial 16 hodin.	6	4	P
ESF:BKH_PEMA	Personnel Management	J. Procházka	zk	26/0/0 tutorial 12 hodin.	6	3	-
ESF:BKH_PRAX	Internships	A. Šafrová Drášilová	z	0/0/0 12 týdnů.	16	6	P
					90 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
ESF:BKM_ZASE	Elementary introductory statistics	L. Zavadilová	zk	26/0/0 tutorial 12 hodin.	6	2	-
ESF:BKH_ZEOP	Basics of business economics and business operations management	P. Mikuš	zk	0/0/0 tutorial 16 hodin.	8	2	-
ESF:BKH_CHZA	Customer behavior and customer relationship management	A. Klapalová	zk	0/0/0 tutorial 12 hodin.	6	3	-
ESF:BKH_ZAIO	Fundamentals of trade and internationalization of trade	A. Klapalová	zk	0/0/0 tutorial 12 hodin.	6	3	-
ESF:BKH_MAUC	Managerial accounting	L. Šiška	zk	26/0/0 tutorial 12 hodin.	6	3	-
ESF:BKH_OLTO	Business logistics and retail technology	E. Švandová	zk	0/0/0 tutorial 16 hodin.	8	4	-
ESF:BKM_EODA	Ethics and data protection in business environment	M. Černý	z	0/0/0 tutorial 12 hodin.	6	4	-
ESF:BKH_KOPO	Communication in the company	T. Ondráček	zk	26/0/0 tutorial 12 hodin.	6	4	-
ESF:BKH_COBI	Controlling and Business Intelligence	L. Šiška	k	0/0/0 tutorial 12 hodin.	6	5	-
ESF:BKH_DIMA	Digital Marketing	D. Mladenović	zk	0/0/0 tutorial 12 hodin.	6	5	-
ESF:BKH_ZAPO	Business Basics	A. Šafrová Drášilová	zk	0/0/0 tutorial 16 hodin.	8	5	-
ESF:BKM_VIBD	Business Data Visualization	P. Lasák	z	0/0/0 tutorial 12 hodin.	6	5	-
ESF:BKR_MSSP	Retail network and consumer preferences	J. Kunc	zk	0/0/0 tutorial 12 hodin.	6	5	-
					84 credits