Business Management

The programme aims to acquire and deepen knowledge and skills related to information and communication technologies and project management (especially when studying the specialisation). The study also includes the acquisition of soft skills, in particular the ability to communicate arguments and positions verbally and in writing. The study promotes teamwork, in particular by involving students in various projects and group tasks in a large number of subjects. Emphasis is also placed on interactivity between teachers and students and between students and on feedback - in case of studies and in discussions and project defences. The use of the English language is also emphasised.

Students acquire practical skills through solving real-life problems in seminars and semester assignments, through the involvement of experts from practice in teaching and also through their own practice in the company (as part of the course Practice).

After successfully completing his/her studies the graduate is able to:

• apply specific methods, techniques, tools and standard procedures of business economics and management to identify, analyse and solve problems in business practice;
• predict the effects of fiscal and monetary policy under different macroeconomic conditions and their implications for consumer and firm behaviour in perfectly and imperfectly competitive markets;
• analyse the local and global business environment and use the outputs of the analysis to develop corporate strategy and strategic decision-making;
• present and defend their opinion both verbally and in writing and support it with professional arguments;
• comprehensively assess the financial situation in the company and use various systems of economic and financial management to systematically solve operational and strategic problems and meet the company's objectives;
• distinguish between trustworthy and untrustworthy sources of information and use modern knowledge contained in the literature on business economics, management and business informatics;
• understand the systemic links between the sub-functions of the enterprise and their implementation;
• manage the work of a team and participate in the team solution of a project or complex problems in the field of business economics, management, or business informatics;
• to take into account the issue of corporate social responsibility, ethical standards and environmental impacts in managerial decision-making and to work towards sustainable development of the company in the context of Society 4.0;
• to attract, retain, develop and lead employees to achieve long-term job satisfaction, bring competitive advantage and help the company meet its goals (single-subject study plan only);
• conduct a process analysis and manage the implementation of its outputs;
• work with and evaluate relevant data from IS/ICT, evaluate the economic efficiency of IS/ICT and the correctness of the IS/ICT development process, and manage the IS/ICT implementation project (curriculum with specialization only);
• develop an information strategy and manage its implementation (curriculum with specialization only);
• apply new theories and knowledge from the field of business informatics to practice and use these theories and knowledge to solve complex problems (curriculum with specialization only).

Graduates of the programme are prepared to work in middle and senior management positions in companies of different focus and sizes (graduates of the IS/ICT specialisation), including business management. Thanks to the broad focus of the programme and the possibility to specialise by choosing compulsory electives, graduates of the programme are qualified for various job positions including work in specialised departments (e.g. marketing, controlling, economic department, human resources, sales department, project department). Graduates of the Enterprise Informatics specialisation are qualified for various IS/ICT-related jobs (IS/ICT implementation, IS/ICT management, IS/ICT-related project management, etc.). Completion of the follow-up master's degree in PEM enables graduates to deepen the general foundation of business-management sciences with specialized knowledge and to link it with practical application. Rapidly changing business conditions and increasing competition require managers and professionals with a broad outlook and the ability to apply specialist knowledge to everyday practice. The overall versatility of the programme (including the preceding Bachelor's degree), enriched by the possibility of focusing on one's own preferences and interests, enables graduates to find employment in a wide range of diverse businesses (especially) and organisations and thus represents a significant competitive advantage for programme graduates.

The study requires students to practice in companies or organisations for a minimum of 160 hours, for which students are awarded credits in the compulsory course Practice (in the specialisation Enterprise Informatics, practice is voluntary). Another possibility to gain practical experience is foreign work placements implemented through the Erasmus+ programme and through the AISEC organisation or the implementation of practical projects within the compulsory elective subject Project.

The internship is closely linked to the Diploma Seminar 1 and Diploma Seminar 2 courses due to the possibility of solving specific managerial problems from practice within the framework of diploma theses.

The thesis is a professional work that uses exact scientific methods and tools for data collection, analysis, and interpretation of results. In the creation of the thesis, it is necessary to use especially the knowledge acquired during the master's studies. The thesis covers a wide range of issues, especially in the areas of business economics and management, but also marketing and human resource management. Within the specialization, the thesis focuses on the field of business informatics from an economic or managerial perspective. The main part of the thesis is the results or proposals section, presenting the student's proposed solution (or alternative solution) to the chosen problem. The solution should be justified and evaluated with respect to the relevant context, preferably including its economic implications. More detailed formal and substantive requirements for the thesis, including the required scope, work with literature, etc., are given in the relevant faculty guidelines and in the Study Materials for the courses related to the thesis (DP Thesis, Diploma Seminar 1 and 2).

A graduate of a follow-up Master's programme (including a study plan with a specialisation) may (after fulfilling the admission requirements) continue in the Doctoral programme in Business Economics and Management or in another related programme.