Business Management

Explore, Strategize, Innovate, Lead.

Degree programme specification

Master the Art of Business Management

Our programme provides deep insights into corporate economics and management with specializations in Marketing or Business Management. Tailor your education to fit your career goals.

What You'll Learn:

Comprehensive Understanding: Master the theoretical and practical aspects of corporate economics, including business structure, management, and financing.
Specialized Skills: Choose between Marketing, focusing on strategic marketing, consumer behavior, or market analysis; or Business Management, with focus on advanced management techniques, leadership, or organizational behavior.
Management and Communication Expertise: Develop essential management skills, tackle business challenges, and learn to work effectively in teams and lead them confidently.

Programme Benefits

International Environment: Engage with peers from around the world and benefit from opportunities such as the Erasmus+ programme or earn a degree from the University of Huddersfield in the UK as part of your studies.
IPMA Level D Certification: Gain access to the IPMA Level D certification, validating your project management knowledge and boosting your career prospects.
Unique ERP Training: ECON MUNI is the only institution in the Czech Republic offering MS Dynamics NAV ERP 2016 training in English, giving you practical knowledge of a key business management tool!

Is This Programme Right for You?

Do you want to understand how businesses operate and thrive? Are you aiming for a management role or to become a specialist in a business area? Do you aim to excel in analytical thinking and data interpretation? Are you eager to develop skills for effective teamwork and leadership?

Prepare for Success: The skills you gain will equip you for impactful management roles or specialist positions in business management or marketing, with strong career growth potential.

Join us to explore, innovate, and lead in the ever-evolving world of business!

Study plans

Business Management

full-time, single-subject

Admission Procedures
Applications into Master's degree programmes in English (and French) - Autumn semester 2025/2026
Submission deadline until midnight 30/4/2025

Information on entrance examinations designed for this degree programme
Our Master's degree programmes are open to students holding a Bachelor's or equivalent degree. Applicants must provide proof of English proficiency and study competence.
Please see our website for complete information:
- how to apply
- application requirements
- or contact us at admission@econ.muni.cz
All application materials must be in English or in Czech.
Evaluation criteria valid for the applicants applying for a place on this degree programme
Information available at: https://www.econ.muni.cz/en/admissions/masters-studies/application-requirements

Studies

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Objectives
The aim of this program is to deepen the understanding of the purpose and the functioning of the business sphere, in particular enterprises, their organizational structure, management, economy and financing. An important area of the study is mastering the analysis and design of management systems, including knowledge of management and managerial skills. Studying psychological, socio-cultural, business and other communication skills is part of the study. The complex of acquired knowledge and skills thus forms a top manager capable of covering all the essential aspects of the functioning of the company with the ability to manage the business properly and efficiently.
Learning Outcomes
After successfully completing his/her studies the graduate is able to:
- is able to identify, analyze and creatively solve the problems related to the functioning of selected areas of the enterprise with the application of acquired knowledge and the use of acquired skills;
- knows how to apply specific methods, techniques, tools and standard practices to the realities of corporate practice;
- can evaluate the opportunities and risks associated with the strategic and sustainable development of the business; in the context of Society 4.0;
- understands the theoretical knowledge of specialized disciplines related to business economics and management,
- be able to apply this knowledge to solving model and practical situations;
- is able to participate in the solution or manage projects related to specific areas of practice;
- can search and work with relevant data and information, including the use of ICT resources, and evaluate them in accordance with practical tasks;
- understand the theoretical knowledge of specialized disciplines related to business economics and management,
- is able to analyze the business environment in international and the global environment and use the results for entrepreneurial plans;
- understands the impact of trading on society and its development in the context of social responsibility and ethical behavior;
- knows enterprise information systems used in business management and for evaluating the economic aspects of an enterprise;
- can communicate verbally and in writing in English in the course of dealing with partners and is able to act adequately on the conditions of social interaction;
- is able to present and defend his or her opinion on a practical problem based on knowledge and professional judgment;
- is able to participate, respectively. to organize and manage innovation and entrepreneurial activities in enterprises;
Occupational Profiles of Graduates
As a graduate, you will:
- Master key managerial skills and combine essential managerial competencies with advanced knowledge in business economics expertise. This prepares you for mid-level management roles or as an assistant to senior executives, with significant potential for career growth.
- Excel in specialized roles within various business sectors, such as analysts, assessing and interpreting complex data to support business decisions; management systems designers, developing and implementing effective management systems; or economic and organizational consultants, providing expert advice on economic and organizational matters.
The versatility of your education will enable you to thrive in a wide range of diverse businesses and organizations, giving you a competitive edge in the job market.
Practical Training
Internships are not mandatory in this programme. However, you will engage in a wide range of practical seminar projects both individually and in teams. We also encourage you to gain work experience or undertake an internship at a company of your choice, for which you will be awarded credits . Additionally, you can get involved with student organizations such as AIESEC.
Goals of Theses
The standard length of the Master's thesis is 60-80 pages (without attachments). Diploma theses have usually two basic parts - theoretical, representing the professional background, and practical, solving a defined managerial problem in a particular enterprise. The student demonstrates his ability to write a comprehensive technical text, including the ability to find, analyze and propose a concrete solution to the practical problem of a real enterprise, which can not generally be described as trivial (i.e. its solution requires deeper analysis). The guidelines for the elaboration of the thesis are regulated by the ESF Directive No. 9/2017 on the creation, submission, publication and evaluation of the final (bachelor's and diploma) theses.
Access to Further Studies
Upon successfully earning your Master’s degree, you have the opportunity to pursue doctoral studies either at ECON MUNI or at other prestigious institutions around the world.