Business Management

Degree programme objectives

The aim of this program is understanding the purpose and functioning of the business sphere, especially an enterprise, its organizational structure, management, economy and financing. An important area of study is mastering basic managerial activities, including planning, organizing control and leadership, and marketing skills, including mastering tools such as promotion, market analysis and market segmentation. Part of the study is also the understanding of organizational and legal procedures in establishing, distributing or merging companies and other institutions. Students will also acquire skills in the field of accounting and financial management of the enterprise.

Study plans

Business Management

full-time, single-subject

Business Management

combined, single-subject

Admission Procedures
Admission to Bachelor's and long-cycle Master's degree programmes in 2025/2026
Submission deadline until midnight 28/2/2025

Information on entrance examinations designed for this degree programme
You can find detailed information about the admission procedure at ECON.MUNI. Contact information: - questions concerning the Learning Potential Test: prihlaska@muni.cz - questions concerning the electronic application form issues: prihlaska@muni.cz - questions concerning the payment for the electronically submitted application form: prihlaska@muni.cz - questions concerning of various fields of study, study purport and organization: studijni@econ.muni.cz.
Recommended reading for the examinations under this field
Please see ECON.MUNI for examples of Learning Potential Test (TSP) from previous years and field tests.
Evaluation criteria valid for the applicants applying for a place on this degree programme
For more information visit ECON.MUNI a MUNI.CZ.

Studies

Hide Show

Objectives
The aim of this program is understanding the purpose and functioning of the business sphere, especially an enterprise, its organizational structure, management, economy and financing. An important area of study is mastering basic managerial activities, including planning, organizing control and leadership, and marketing skills, including mastering tools such as promotion, market analysis and market segmentation. Part of the study is also the understanding of organizational and legal procedures in establishing, distributing or merging companies and other institutions. Students will also acquire skills in the field of accounting and financial management of the enterprise.
Learning Outcomes
After successfully completing his/her studies the graduate is able to:
- explain the basic theoretical knowledge of general economic theory and its connection with the functioning of the company and the market,
- to prove a general knowledge framework and understanding of key managerial functions and their application in practical model situations, including the identification and evaluation of ethical issues in areas of managerial decision-making,
- effectively present a reasoned and factually based arguments for a solution to a problem in the field of business operations in written work and oral presentations, including in English,
- understand the theoretical knowledge of business economics and management of operational processes and apply this knowledge to solve model practical situations,
- apply key marketing theories, methods and tools in solving marketing tasks,
- understand the financial flows in company, analyse and interpret data from financial statements and use them to prepare basic financial analyses and evaluate the financial situation of the company in the context of the tax system,
- work with the most commonly used spreadsheets and statistical software and be able to use them to integrate, systematise, edit, process, visualise, present and interpret economic data,
- understand the functioning of project management and apply project management methods and techniques to real situations in companies.
Occupational Profiles of Graduates
Graduates have the managerial skills and knowledge including effective time use, successful bargaining with business partners, creating public image, effective leadership, effective motivation of colleagues, the art of dealing with people and developing general communication skills, that enables them to occupy lower and middle management positions.

Thanks to the general focus of studied courses, the graduates have opened possibilities to realize themselves not only in commercial enterprises but also in public sector organizations. A finished bachelor's degree gives graduates a solid general basis in the field of economic sciences, which enables them further specialization either in the next (follow-up) master's degree or in practice.

Demand for graduates with a wide range of managerial and economic skills is nowadays highly relevant in the view of the rapidly changing business conditions and growing competition. This requires managers and professionals with a broad insight and ability to apply expertise to everyday practice, or an ability to support other people with the same. In the perspective of the increasing diversity of enterprises and organizations, the universality of graduates of the bachelor's degree is an important competitive advantage that graduates can further develop through practice or study.
Practical Training
Studies do not require the obligatory practice of students in enterprises and leave this area at the initiative of the students. Institutionally supported are foreign internships within the Erasmus / Erasmus+ program.
Goals of Theses
The standard length of the diploma thesis is 35-45 pages (without attachments). Bachelor's theses usually consist of two basic parts - theoretical, representing the professional background, and practical, solving a defined managerial problem in a particular enterprise. In the bachelor thesis, the student demonstrates his / her ability to write a comprehensive professional text including the ability to find, analyze and propose a concrete solution to the practical and concrete problem of a real enterprise or organization. Instructions for its processing and other information can be found in the ESF Student Manual which is available on http://www.econ.muni.cz/zaverecna-prace.
Access to Further Studies
The direct course of study is provided by the follow-up Master's degree in Business Economics and Management, which is offered at ESF MU both in full-time and combined form of study.