Business Management and Finance

The aim of this program is to prepare highly qualified experts for the performance of various functions. The Alumni will understand the purpose and functioning of the business sphere, especially (industrial and service-providing) enterprise and ifnancial institutions in two major areas:

1. management, incl. topics related to organizational structure, economy and financing, and

2. (corporate) finance, incl. accounting and tax consultancy, auditing and financial markets.

Basic managerial activities form an iportant area of study, including planning, organizing control and leadership, and marketing skills, including mastering tools such as promotion, market analysis and market segmentation.

Students will also have the opportunity to obtain prestigious ACA and ACCA certifications awarded by the professional organization of accounting and financial specialists. The ACA Certificate certifies high theoretical and practical knowledge in the field and is recognized by a number of international institutions not only in the UK and the Anglophone countries, but also increasingly employers in the Czech Republic.

Absolvent je po úspěšném ukončení studia schopen:

• understand the theoretical knowledge of business economics and management and apply this knowledge to solving model and practical situations,
• analyse economic and managerial problems of real organizations and propose feasible, realistic, effective and efficient solutions.
• productively engage in teamwork in solving model situations,
• independently perform some activities such as bookkeeping, budgeting, compiling and evaluating budgets, marketing plans, leadership, planning, etc.
• understand the basic principles of private finance, corporate finance, and international finance incl. financial markets
• explain the functions and services of commercial banks and insurance companies and to analyse the banking and insurance systems.
• have a good command of English, both in general and in the field of expertise, oriented to professional terminology,

Due to the focus of studied courses, the graduates have opened possibilities to realize themselves in lower and middle managerial levels of business enterprises as well as in various departments in financial institutions.

This bachelor's degree gives graduates a solid general basis in the field of business studies, which allows for further specialization either in the next (follow-up) master's degree or in practice.

Bakalářské a magisterské studium probíhá podle celouniverzitního kreditního systému, který je v souladu s pravidly European Credit Transfer System (ECTS). Povinně volitelné předměty jsou ve studijním plánu organizovány do jedné čí více skupin; student volí povinně volitelné předměty na základě stanoveného minimálního počtu kreditů v každé skupině.

Celouniverzitní pravidla pro tvorbu studijních programů, která zpřesňují pravidla vymezená v metodice Národního akreditačního úřadu Doporučené postupy pro přípravu studijních programů, upravuje směrnice Masarykovy univeritzy č. 1/2024 Pravidla pro tvorbu studijních programů a programů celoživotního vzdělávání. Směrnice vymezuje šest typů studijních plánů a jejich použití a kombinace v jednotlivých typech studijních programů. Jedná se o

1. jednooborový studijní plán,
2. studijní plán se specializací,
3. hlavní studijní plán (maior),
4. vedlejší studijní plán (minor),
5. studijní plán ve spolupráci s jinou vysokou školou či jinou právnickou osobou,
6. studijní plán na dostudování (určen pouze pro dostudování ve studijním oboru, studijním programu nebo studijním plánu, který zanikne).

Premisou pravidel je, že studijní plány umožňují naplnění cílů studia a dosažení profilu absolventa studijního programu. Výjimkou je pouze vedlejší studijní plán, který doplňuje hlavní studijního plán jiného studijního programu. Student nemůže studovat pouze podle vedlejšího studijního plánu.

Practical training is not an obligatory part of the study plan. Students may attend a voluntary course of practical training. International internships are supported institutionally within the Erasmus / Erasmus+ program framework.

Elaboration of the final work of about 30-35 pages (without attachments) should verify the ability of students to apply problem-oriented approach to interest entities (businesses, public and state institutions, non-profit organizations, cities and regions, information systems, etc.), search for necessary set of relevant information, identify and accurately describe problem fields in accordance with acquired theoretical knowledge, determine appropriate methods and procedures for their applied analysis, describe and analyze obtained data and propose specific and typically feasible measures to resolve problem or optimized situations. The focus of the final work and its practical outcomes will be closely linked to the compulsory course of Practice, both content and form will be decided on in cooperation with the supervisor.

The Bachelor’s degree study programme is followed by Master’s and doctoral degree study programmes.

The direct course of study is provided by the follow-up Master's degrees in Business Management and Finance which are offered at ESF MU in full-time form of study.