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Curriculum vitae

Name, first names, scientific degrees
  • Jana Pelclová
Department/Faculty/University
  • Department of English and American Studies, Faculty of Arts, Masaryk University
Function, current position
  • Assistant professor
    RIV guarantor
Education and academic qualifications
  • 2010 Ph.D. English Linguistics, Faculty of Arts, Masaryk University, Brno
    2005 Mgr. English language and literature, Czech language and literature, Faculty of Arts, Masaryk University, Brno
Professional experience
  • 2010-present Department of English and American Studies, Faculty of Arts, Masaryk University, Assistant professor
Teaching activities
  • Language of Advertising
    English Grammar
    Introduction to Stylistics
    Writing BA/MA thesis
    Discourse analysis - Folktales
    Pragmatics in context
    Reading Harry Potter: Linguistic, Literary and Cultural Analyses
Research activities
  • 2022 Maynooth, Ireland: Motherhoods on Screen : Global Perspectives, 23rd & 24th September 2022, Maynooth University, Ireland. ' Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials.'
    2022 Aix-en-Provence, France: PALA Conference 2022 : Style and Sense(s) 6-10 July 2022 Aix-en-Provence (France). 'It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers'
    2021 Lyon, France: 15th ESSE Conference, online, 30 August-3 September, 'Sometimes, life can be a little…overwhelming. Stance-taking markers indexing maternal identity in the advertising discourse.
    2019 Lund, Sweden: The 12th International Symposium on Iconicity in Language and Literature, 3-5 May 2019, Lund University, Sweden. 'Iconicity in multimodal texts of print advertisements'
    2018 Budapest, Hungary: Second International Conference on Sociolinguistics, 6-8 September 2018, Budapest, Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage.
    2018 Brno, Czech Republic: 14th ESSE Conference 29 August - 2 September, Masaryk University, Brno, Czech Republic, Advertising food narratives
    2018 Brno, Czech Republic: 14th ESSE Conference - a member of the organization team
    2018 University of Birmingham, England 25-28 July. PALA conference, 'Meaning you have been known to act rashly.' How Mrs. Weasley negotiates her identity in conflicts in Harry Potter series. 2017 Split, Croatia: 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on : WORDS AND IMAGES, Split, Croatia, 24 – 25 November 2017, paper entitled: Multimodal Iconicity in Print Advertising
    2015 Brno, Czech Republic: 10th Brno International Conference of English, American and Canadian Studies, Creating, Shaping, Signifying, 'Signifying Brno – Creating Urban Space, Shaping the City'
    2014 Budapest, Hungary: 5th international conference Critical Approaches to Discourse Analysis across Disciplines, September 1-3, 2014, 'All-natural, irresistibly crispy flatbread crackers’- the colourful structure of noun phrases in print advertising'
    2014 Maribor, Slovenia: Everybody's got Style! testing the Boundaries of Contemporary Stylistics, PALA International Conference, July, 16-20, 2014, paper entitled "Brno Linguistic Landscape"
    2014 Hradec Králové, Czech Republic: Hradec Králové Anglophone Conference, 25.-26. March, 'Is the Hired Pooh Still the Same Silly Old Bear? Comparison of A.A.Milne's Pooh with B. Hoff's Pooh in Tao of Pooh'
    2013 Heidelberg, Germany: International Annual Conference of Poetics and Linguistics Association on Mobile Stylistics, 31 July - 4 August, 2013, 'Verbal and Visual Narrativity: Reconstructing Where The Wild Things Are
    2013 Nitra, Slovakia: 5th Nitra Conference on Discourse Studies: Contexts, References and Style: 21.-22.3.2013, 'Verbal aggressiveness as an argumentative strategy in US presidential election e-forum debate'
    2013: January - December; Project FRVS/657/2013(ID=22186) Discourse Analysis - Folktales, a new subject in MA
    2012 Belgrade, Serbia: 4th International Conference of the English Department, Faculty of Philology, University of Belgrade. 7.-9.12.2012, 'Students’ Narratives: A Case Study of Stylistic Analysis of Written Narrative Structure and Focalization
    2011 Nitra, Slovakia: 4th Nitra Conference on Discourse Studies: Discourse Analysis in a Digital World: 24.-25.3.2011, 'Perceived Interactivity in Children Internet Advertising'
    2007 Nitra, Slovakia: 2nd Nitra Conference on Discourse Studies: Politeness and Interaction, 19.-20.3.2007, 'FTAs in U.S. Commercials for Cosmetic Products'
    2007 Olomouc, Czech Republic: Sympozium Intermedialita: Word-Picture-Sound, 7.-8.11.2007, 'Intermediality: Word-Picture-Sound in advertising'
Internship and stays for the purpose of study or work
  • 2022/09/22 – 2022/10/08: National University of Ireland, Maynooth, Maynooth, IRL
    • V rámci výzkumného pobytu na Maynooth University v Irsku jsem ze zúčastnila konference Motherhood on Screen: Global perspectives, kde jsem vystoupila s příspěvkem Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials. Seznámila jsem se s výzkumníky z Motherhood project (Maynooth University) a z Mothernet project (Vilnius University, Uppsala University a Maynooth University), navázala kontakty a získala přehled o jejich činnosti. Díky přístupu do databází university jsem si nastudovala literaturu ke svému projektu a získala několik primárních zdrojů. Rovněž jsem měla jednu zvanou přednášku a dvě hodiny jsem odučila na bakalářském stupni ve výukovém modulu Reality and TV.
  • 2014/05/05 – 2014/05/09: University of Alicante, Alicante, ESP
  • 2012/11/11 – 2012/11/15: University of Greifswald, Greifswald, DEU
  • 2010/12/12 – 2010/12/15: Department of English, Nicolaus Copernicus University, Torun, Torun, POL
Major publications
  • PELCLOVÁ, Jana. Sociolect of Czech mothers on Facebook. In Thinking Through Motherhood : Images, Experiences and Narratives Across Time, 23-25 January, 2024, Vilnius, Lithuania. 2024. URL info
  • PELCLOVÁ, Jana. Cannamommies and the redefinition of motherhood in online press. In Media in America, America in Media 2023 [online], 23.-24.3. 2023, Maria Curie-Skłodowska University in Lublin, Poland. 2023. Program konference info
  • PELCLOVÁ, Jana. Celebrating Mothers. An Analysis of Cultural Codes of Motherhood in 2022 Mother’s Day Advertisements. In “From Stabat Mater to Mater Movens : Analysing Discourses on Motherhood”, International Conference 8-9 July 2023 – London/Online. 2023. URL info
  • PELCLOVÁ, Jana. Green mothers. Discourse analysis of ‘green parenting’ articles in parents.com. In Language and Ecology : Texts, Methodologies and Approaches, March 31, 2023, University of Cagliari. 2023. info
  • PELCLOVÁ, Jana. Stance-taking as an identity construction in advertising targeted at mothers : A comparative analysis. Studies About Languages. Kaunas: Kaunas University of Technology, 2023, vol. 2023, No 42, p. 93-104. ISSN 1648-2824. Available from: https://dx.doi.org/10.5755/j01.sal.1.42.33341. URL info
  • PELCLOVÁ, Jana. P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85. Review of Cognitive Linguistics. John Benjmains, 2023, vol. 21, No 2, p. 596-601. ISSN 1877-9751. Available from: https://dx.doi.org/10.1075/rcl.00154.pel. URL info
  • PELCLOVÁ, Jana. It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers. In PALA Conference 2022 : Style and Sense(s), 6-10 July 2022 Aix-en-Provence (France). 2022. program konference info
  • PELCLOVÁ, Jana. “Meaning you have been known to act rashly” : How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series. In Jucker, Andreas H.; Taavitsainen, Irma. Manners, Norms and Transgressions in the History of English : Literary and linguistic approaches. Amsterdam: John Benjamins, 2020, p. 272-293. ISBN 978-90-272-0746-3. Available from: https://dx.doi.org/10.1075/pbns.312.12pel. URL info
  • PELCLOVÁ, Jana. 'Meaning you have been known to act rashly.' How Mrs. Weasley negotiates her identity in conflicts in Harry Potter series. In PALA Conference 2018. University of Birmingham, England 25-28 July, 2018. 2018. URL info
  • PELCLOVÁ, Jana and Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Amsterdam: John Benjamins Publishing Company, 2018, 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79. URL info
  • PELCLOVÁ, Jana and Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1st ed. Amsterdam: John Benjamins Publishing Company, 2018, p. 1-17, 18 pp. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.01pel. URL info
  • PELCLOVÁ, Jana. Iconicity in independent noun phrases in print advertising : A multimodal perspective. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1st ed. Amsterdam: John Benjamins Publishing Company, 2018, p. 281-302. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.13pel. URL info
  • PELCLOVÁ, Jana. Advertising food narratives. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic. 2018. URL info
  • PELCLOVÁ, Jana. Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage. In Second International Conference on Sociolinguistics, 6-8 September 2018, Budapest. 2018. URL info
  • CHAMONIKOLASOVÁ, Jana, Ivona SCHÖFROVÁ, Jiří RAMBOUSEK, Kateřina BLAŽKOVÁ, Michael Matthew KAYLOR, Filip KRAJNÍK, Jiří LUKL, Jana PELCLOVÁ, Jitka SEDLÁČKOVÁ and Thomas Donaldson SPARLING. 14th ESSE Conference. 2018. Mezinárodní konference Evropské asociace anglistů uspořádaná Katedrou anglistiky a amerikanistiky FF MU a Českou asociací anglistů info
  • PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Studies about Languages, 2018. ISSN 1648-2824. URL info
  • PELCLOVÁ, Jana. Signifying Brno – creating urban space, shaping the city. Brno Studies in English. Masarykova univerzita, 2017, roč. 43, No 1, p. 69-87. ISSN 0524-6881. Available from: https://dx.doi.org/10.5817/BSE2017-1-4. URL info
  • PELCLOVÁ, Jana. Multimodal Iconicity in Print Advertising. In 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on : WORDS AND IMAGES, 24 – 25 November 2017, Split. 2017. stránka konference info
  • PELCLOVÁ, Jana. Vernacular Narratives: A Case Study of Stylistic Analysis of Students’ Written Stories. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2014, Neuveden, No 25, p. 45-51. ISSN 1648-2824. URL info
  • PELCLOVÁ, Jana. Verbal aggressiveness as an argumentative strategy in US presidential election e-forum debate. In Book of Abstracts - Contexts, References and Style. 2013. ISBN 978-80-558-0246-6. info
  • PELCLOVÁ, Jana. Verbal and visual narativity: a case study of students' narratives inspired by Sendak’s visual images from Where the Wild Things Are. In Book of abstracts - PALA on Mobile Stylistics, Heidelberg, Germany, 31 July - 4 August 2013. 2013. URL info
  • PELCLOVÁ, Jana. Students' Narratives: A Case Study of Stylistic Analysis of Written Narrative Structure and Focalization. In 4th International Conference of the English Department, Faculty of Philology, University of Belgrade. 2012. URL info
  • PELCLOVÁ, Jana. Hybridization in American TV Commercials. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2011, Neuveden, č. 19, p. 89-94, 150 pp. ISSN 1648-2824. URL info
  • PELCLOVÁ, Jana. Perceived interactivity in Children Internet Advertising. Topics in Linguistics. Nitra: FF Univerzity Konštantína Filozofa, 2011, roč. 8, December, p. 40-47, 63 pp. ISSN 1337-7590. URL info
  • PELCLOVÁ, Jana. Pragmatic Principles in Advertising Discourse. Topics in Linguistics. Nitra: Faculty of Arts. Constantine the Philosopher University in Nitra., 2010, vol. 5, September, p. 20-24, 41 pp. ISSN 1337-7590. URL info
  • LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, vol. 2, March 2008, p. 33-38, 79 pp. ISSN 3836-2007. URL info
  • PELCLOVÁ, Jana. Slovo-obraz-zvuk v reklamě (Word-Picture-Sound in Advertising). In Intermedialita: Slovo - obraz - zvuk. Sborník příspěvků z mezinárodního sympozia. Olomouc: Univerzita Palackého, 2008, p. 289-295, 334 pp. ISBN 978-80-244-2054-7. info

2022/12/16

Curriculum vitae: Mgr. Jana Pelclová, Ph.D. (učo 39970), version: English(1), last update: 2022/12/16 09:36, J. Pelclová

Another Variant: Czech(1)