Životopis

Curriculum Vitae

Department

• Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University

Employment - Position

• Assistant professor

Education and Academic Qualifications

• 2017 - Ph.D. in Political Science (Masaryk University)
• 2013 - M.A. in Sociology (Masaryk University)
• 2011 - M.A. in Political Science (Masaryk University)
• 2009 - B.A. in Political Science and Sociology

Employment (Masaryk University)

• since - 2018 - Department of Media Studies and Journalism 2012 - 2018 - IVDMR - Institute for Research on Children, Youth and Family, Masaryk University
• since 2012 - 2017 IIPS - International Institute of Political Science of Masaryk University

Teaching Activities

• Social Theories of New Media; Selected Topics in New Media Studies; Introduction to Sociology of Journalism; New Media and Politics; Methodology of Security Studies; Theories of Political Marketing; Marketing of Political Campaigns; Summer School "Politics and Media"; Trust in Media; Qualitative Research on Media Audiences; Methodology of Research on Media; Introduction to Research Methods and Techniques;

Scientific and Research Activities (Masaryk University)

• 2024/ principal investigator of the specific research project Contemporary problems of media research and their audiences IV (MUNI)
• since 2024/ principal investigator in CAREER RESTART (MUNI)
• since 2023/ researcher in the project Emotions in political journalism: a view across countries
• since 2022/ researcher in the National Institute for Research on the Socio-Economic Impacts of Diseases and Systemic Risks project
• 2022/ researcher in the GA CR project Re-conceptualization of the role of Czech public media: expectations, challenges, and opportunities
• 2021/ researcher in the project Parallels and differences: Political journalism cultures in the Czech Republic and Austria
• 2020 - 2022/ principal investigator in project Political polarization in the Czech Republic: the case of a multi-party system
• 2019 - 2020/researcher in project Trust in Media in a Fragmented Environment: The Case of the Czech Republic
• 2019/ researcher in project Practices and moral politics of copying and downloading in the Czech Republic: Audiences, authors, producers and distributors
• 2015 - 2018/ project CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions (Horizon 2020 project)
• 2012-2015/ member of VITOVIN project - Interdisciplinary Research Team on Internet and Society, Institute for Research on Children, Youth and Family

Internship

• 2014 - Institut für Publizistik and Kommunikationswissenschaft, Universität Wien

Activities Outside University

• 2013 - 2018 researcher, Faculty of Social Sciences, Charles University in Prague - projects "Civic engagement and the politics of health care"; „The role of social media in transformation of political communication and citizen participation in the Czech Republic“

Selected Publications

• MACKOVÁ, Alena, Martina NOVOTNÁ, Lucie ČEJKOVÁ a Lenka HRBKOVÁ. One way or another? Discussion disagreement and attitudinal homogeneity on social networking sites as pathways to polarization in Czechia. Journal of Information Technology & Politics. Abingdon: Routledge Journals, Taylor & Francis, 2024, roč. 21, č. 1, s. 54-68. ISSN 1933-1681. Dostupné z: https://dx.doi.org/10.1080/19331681.2023.2202650. article - open access info
• JANSOVÁ, Iveta, Alena MACKOVÁ, Charles Michael ELAVSKY a Jakub MACEK. Beyond stealing : The determinants/motivations of Czech audiences to pay for audiovisual content. Critical Studies in Television. London: SAGE Publications, 2023, roč. 18, č. 4, s. 385-404. ISSN 1749-6020. Dostupné z: https://dx.doi.org/10.1177/17496020221116230. URL info
• NOVOTNÁ, Martina, Alena MACKOVÁ, Karolína BIELIKOVÁ a Patrícia ROSSINI. Barriers to Participation in Polarized Online Discussions About Covid-19 and the Russo-Ukrainian War. Media and Communication. Lisbon: Cogitatio Press, 2023, roč. 11, č. 3, s. 274-284. ISSN 2183-2439. Dostupné z: https://dx.doi.org/10.17645/mac.v11i3.6657. article - open access info
• NOVOTNÁ, Martina, Alena MACKOVÁ, Karolína BIELIKOVÁ a Patrícia ROSSINI. Barriers to Participation in Polarized Online Discussions About Covid-19 and the Russo-Ukrainian War. In ECREA Political Communication Section Conference. Navigating the Noise: Effective Communication for Solving Political Problems. 2023. info
• NOVOTNÁ, Martina, Alena MACKOVÁ a Patrícia ROSSINI. Incivility and Intolerance in COVID-19 Discussions on Facebook. Social Media + Society. London: SAGE Publications, 2023, roč. 9, č. 4, s. 1-12. ISSN 2056-3051. Dostupné z: https://dx.doi.org/10.1177/20563051231207848. article - open access info
• MACKOVÁ, Alena, Lenka HRBKOVÁ a Jakub MACEK. Exploring the Audience of Alternative News Media : Trust, Reflexivity, and Political Attitudes in the Czech Republic. Mass Communication and Society. Abingdon: Routledge Journals, Taylor & Francis, 2023, neuveden, neuveden, s. 1-42. ISSN 1520-5436. Dostupné z: https://dx.doi.org/10.1080/15205436.2023.2268098. URL info
• HRBKOVÁ, Lenka a Alena MACKOVÁ. Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election. Information, Communication & Society. Abingdon: Routledge, Taylor & Francis, 2021, roč. 24, č. 11, s. 1622-1639. ISSN 1369-118X. Dostupné z: https://dx.doi.org/10.1080/1369118X.2020.1716040. URL info
• MACKOVÁ, Alena, Sam MEJIAS a Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). Youth Active Citizenship in Europe : Ethnographies of Participation. Cham: Palgrave Macmillan, 2020, s. 159-187. ISBN 978-3-030-35793-1. Dostupné z: https://dx.doi.org/10.1007/978-3-030-35794-8_6. URL info
• MACEK, Jakub, Alena MACKOVÁ, Vassilis PAVLOPOULOS, Veronika KALMUS, Charles Michael ELAVSKY a Jan ŠEREK. Trust in alternative and professional media : The case of the youth news audiences in three European countries. In Elvira Cicognani, Frosso Motti-Stefanidi. Youth Citizenship and the European Union. 1st ed. London: Routledge, 2019, s. 104-118. ISBN 978-0-367-23655-7. info
• NUMERATO, Dino, Lenka VOCHOCOVÁ, Václav ŠTĚTKA a Alena MACKOVÁ. The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity. Sociology of Health & Illness. 2019, roč. 41, č. 1, s. 82-97. Dostupné z: https://dx.doi.org/10.1111/1467-9566.12873. URL info
• BANAJI, Shakuntala, Sam MEJIAS, Ragne KOUTS-KLEMM, Filipe PIEDALE, Vassilis PAVLOPOULOS, Iana TZANKOVA, Alena MACKOVÁ a Erik AMNA. Citizenship’s tangled web : Associations, gaps and tensions in formulations of European youth active citizenship across disciplines. In Elvira Cicognani, Frosso Motti-Stefanidi. Youth Citizenship and the European Union. 1st ed. London: Routledge, Taylor & Francis Group, 2019, s. 8-27. ISBN 978-0-367-23655-7. info
• BANAJI, Shakuntala, Sam MEJIAS, Ragne KOUTS, Filipe PIEDALE, Vassilis PAVLOPOULOS, Iana TZANKOVA, Alena MACKOVÁ a Erik AMNÅ. Citizenship’s tangled web : Associations, gaps and tensions in formulations of European youth active citizenship across disciplines. European Journal of Developmental Psychology. Abingdon: Routledge, 2018, roč. 15, č. 3, s. 250-269. ISSN 1740-5629. Dostupné z: https://dx.doi.org/10.1080/17405629.2017.1367278. fulltext info
• MACKOVÁ, Alena. Nová média v politické komunikaci. Politici, občané a online sociální sítě. Online. 1., elektronické vyd. Brno: Masarykova unverzita, 2018, 241 s. Mezinárodní politologický ústav, Monografie sv. 66. ISBN 978-80-210-9131-3. info
• MACEK, Jakub, Alena MACKOVÁ a Jan ŠEREK. Sociální studia. Vol. 15, no. 2 : Youth Public and Political. Brno: Masarykova univerzita, 2018, 143 s. ISSN 1214-813X. č.2/2018 info
• MACKOVÁ, Alena, Hana MACHÁČKOVÁ, Jakub MACEK a Jan ŠEREK. When Age Matters: Patterns of Participative and Communicative Practices in the Czech Republic. Communication Today. 2016, roč. 7, č. 2, s. 46-64. ISSN 1338-130X. info
• MACKOVÁ, Alena a Václav ŠTĚTKA. Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians. Medijske Studije. Zagreb, 2016, roč. 7, č. 14, s. 157-175. ISSN 1847-9758. Dostupné z: https://dx.doi.org/10.20901/ms.7.14.11. fulltext info
• GREGOR, Miloš a Alena MACKOVÁ. Euroscepticism the Czech way: An analysis of Václav Klaus’ speeches. European Journal of Communication. Sage, 2015, roč. 30, č. 4, s. 404-417. ISSN 0267-3231. Dostupné z: https://dx.doi.org/10.1177/0267323115582148. fulltext abstract info
• MACEK, Jakub, Alena MACKOVÁ a Johana KOTIŠOVÁ. Participation or New Media Use First? Reconsidering the Role of New Media in Civic Practices in the Czech Republic. Medijske Studije. 2015, roč. 6, č. 11, s. 68-83. ISSN 1847-9758. Full paper info
• MACKOVÁ, Alena. Czech Politicians Go Online: Is this e-Democracy or Just a Campaign Move? In Lorentz, P., Smahel, D., Metykova, M., & Wright, M. F. Living in the digital age: Self-presentation, networking, playing, and participating in politics. 1. vyd. Brno: MUNI Press, 2015, s. 164-180. ISBN 978-80-210-7810-9. Electronic version of book info
• ŠTĚTKA, Václav, Alena MACKOVÁ a Marta FIALOVÁ. A Winding Road From “Likes” To Votes: The Role Of Social Media In The 2013 Czech Presidential Elections. In Bogdan Patrut, Monica Patrut. Social Media in Politics. Case Studies on the Political Power of Social Media. Cham: Springer International Publishing Switzerland, 2014, s. 225-244. Public Administration and Information Technology Vol. 13. ISBN 3-319-04665-9. Dostupné z: https://dx.doi.org/10.1007/978-3-319-04666-2_13. Springer International Publishing Switzerland info
• MACKOVÁ, Alena a Jakub MACEK. ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies. Cyberpsychology: Journal of psychosocial research on cyberspace. 2014, roč. 8, č. 3, s. Nestránkováno., 34 s. ISSN 1802-7962. Dostupné z: https://dx.doi.org/10.5817/CP2014-3-5. Full version of the article. info
• HAVLÍK, Vlastimil, Otto EIBL, Miloš GREGOR, Kamil GREGOR, Lenka HRBKOVÁ, Roman CHYTILEK, Eva KNEBLOVÁ, Tomáš MACEČEK, Alena MACKOVÁ, Michal NOVÝ, Michal PINK, Peter SPÁČ, Jakub ŠEDO a Petr VODA. Volby do Poslanecké sněmovny 2013. Brno: Munipress, 2014, 348 s. Monografie č. 57. ISBN 978-80-210-7147-6. info
• MACKOVÁ, Alena, Marta FIALOVÁ a Václav ŠTĚTKA. Nová média jako nástroj politické kampaně v České republice: případová studie krajských a senátních voleb 2012. Politologický časopis. Brno: Masarykova univerzita, 2013, roč. 13, č. 4, s. 507-525. ISSN 1211-3247. Politologický časopis info
• BALÍK, Stanislav, Michal PINK, Petr VODA, Otto EIBL, Monika DVOŘÁKOVÁ, Petr GONGALA, Kamil GREGOR, Miloš GREGOR, Vlastimil HAVLÍK, Lenka HRBKOVÁ, Alena MACKOVÁ, Michal NOVÝ, Andrea SMOLKOVÁ a Vít ŠIMRAL. Krajské volby 2012. 1. vyd. Brno: Masarykova univerzita, 2013, 261 s. Monografie, č. 55. ISBN 978-80-210-6641-0. info
• ŠEDO, Jakub, Markéta MUSILOVÁ, Tomáš FRANKO, Eva NOVÁČKOVÁ, Pavlína ŠEDOVÁ, Otto EIBL, Miloš GREGOR, Alena MACKOVÁ, Lenka HRBKOVÁ, Kamil GREGOR, Michal PINK, Petr VODA, Michal NOVÝ a Vlastimil HAVLÍK. České prezidentské volby v roce 2013. Brno: Centrum pro studium demokracie a kultury, 2013, 253 s. Politologická řada, svazek č. 42. ISBN 978-80-7325-325-7. info
• MACKOVÁ, Alena. Prodlužující se soužití s rodiči jako odkládání dospělosti? Sociální studia. Brno, 2011, roč. 8, č. 4, s. 13-28. ISSN 1214-813X. info

2024/01/27

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