PHSTRP Corporate Strategic Management

Faculty of Economics and Administration
Autumn 2001
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. Ing. Ladislav Blažek, CSc. (lecturer)
prof. Ing. Ladislav Blažek, CSc. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Wed 10:15–11:50 P304
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Corporate Strategic Management (PHSTRP) The aim of this course is to present the functions, nature and methods of strategic management of a company. The topic area is focused especially on defining the concept of corporate strategy and its strategic targets, strategic diagnosis, monitoring of the company environment and forecasting its development. Stress is on describing the nature and possibilities of applications of individual methods of formulating and assessing company strategy. Methods covered enable the company to analyse the industry in which it operates and to forecast its future development, understand the competitors, its own position and to transform this analysis into the competitive strategy of concrete enterprise. Emphasis is also on the influence of the competitive strategy on the internal company atmosphere and its changes. The course consists of lectures and seminars. Seminars practice formulation of strategies through case studies. Credit requirements: active participation in seminars. Examination: oral.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on course enrolment limitations: max. 20 cizích studentů; cvičení pouze pro studenty ESF
The course is also listed under the following terms Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2001, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2001/PHSTRP