ESF:KHMAEU Marketing in the EU - Course Information
KHMAEU Marketing in the EU
Faculty of Economics and AdministrationAutumn 2002
- Extent and Intensity
- 0/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Alena Klapalová, Ph.D. (lecturer)
- Guaranteed by
- prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí - Timetable
- Sat 19. 10. 15:45–19:00 aula Vinařská, Sat 2. 11. 12:15–15:30 P201, Fri 15. 11. 15:45–19:00 P201, Sat 14. 12. 15:45–19:00 aula Vinařská
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Management (programme ESF, B-EKM)
- Course objectives
- Marketing in the EU This course particularly follows the course Marketing. Its main task is to show, understand and apply specifics of marketing approaches in the European Union's environment, using practical examples. Customer behaviour on EU markets, marketing strategies of European firms, marketing communication and its legislative framework within the EU will be covered in particular. Examination: oral.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 16 hodin.
- Enrolment Statistics (Autumn 2002, recent)
- Permalink: https://is.muni.cz/course/econ/autumn2002/KHMAEU