PHMA2 Marketing II

Faculty of Economics and Administration
Autumn 2003
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Michael Doležal (lecturer)
Ing. Klára Kašparová, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Wed 7:40–9:15 P103
  • Timetable of Seminar Groups:
PHMA2/01: Wed 9:20–11:00 S308, M. Doležal
PHMA2/02: Wed 11:05–12:45 S308, M. Doležal
PHMA2/03: Wed 12:50–14:30 S308, M. Doležal
PHMA2/04: Tue 14:35–16:15 S306, M. Doležal
Prerequisites (in Czech)
PHMARI Marketing I || MAR4 Marketing I
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 102 student(s).
Current registration and enrolment status: enrolled: 0/102, only registered: 0/102, only registered with preference (fields directly associated with the programme): 0/102
Course objectives
Marketing II (PHMA2) Principal objective: familiarisation with basic principles and practical procedures of firm's marketing communication and marketing research. The subject matter builds on the lectures and exercises from Marketing I - Basics of the marketing management. It stems from the principles and procedures of marketing communication. A heavier accent is given to practical applications of concrete promotional and advertising methods, which have the origin in the marketing communication concept. Experiences from abroad are confronted with our present situation and practice in our advertising agencies. Special attention is paid to the issues of practical co-operation with an advertising and promotion firm. Furthermore, the marketing research explores the basic methodological principles of sampling and collection of data in the field, including their statistical processing. The marketing research is viewed as a part of marketing information system and as a basic prerequisite of marketing communication. Credit requirements: active participation in seminars, solution of case studies. Examination: oral
Literature
  • FORET, Miroslav. Jak komunikovat se zákazníkem : co a jak chci sdělit, jakou cestou, příklady z českého prostředí. Vyd. 1. Praha: Computer Press, 2000, 200 s. ISBN 8072262929. info
  • SMITH, P. R. Moderní marketing. Vyd. 1. Praha: Computer Press, 2000, xxiv, 518. ISBN 8072262521. info
  • SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8. info
  • NĚMEC, Petr. Public relations :praxe komunikace s veřejností. Vyd. 1. Praha: Management Press, 1996, 167 s. ISBN 80-85943-20-4. info
  • HESKOVÁ, Marie. Marketingová komunikace součást marketingového mixu. Vyd. 1. V Praze: Vysoká škola ekonomická v Praze, 2001, 77, 29. ISBN 8024501767. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on course enrolment limitations: max. 20 cizích studentů; cvičení pouze pro studenty ESF
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2003, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2003/PHMA2