ESF:PVEKMA Culture and Mass Media Economy - Course Information

PVEKMA Culture and Mass Media Economy

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Simona Škarabelová, Ph.D. (lecturer)
Alan Yaffe (lecturer)
Mgr. Simona Škarabelová, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková

Timetable

Wed 8:30–10:05 P304

• Timetable of Seminar Groups:

PVEKMA/1: Wed 10:15–11:00 P304, F. Svoboda, S. Škarabelová

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 47 student(s).
Current registration and enrolment status: enrolled: 0/47, only registered: 0/47, only registered with preference (fields directly associated with the programme): 0/47

fields of study / plans the course is directly associated with

• Public Economics (programme ESF, M-HPS)

Course objectives

Culture and Mass Media Economy (PVEKMA) The course has a specialising character. Its concept is based on the fact that students have already acquired the knowledge of the subject matter in Theory of the Public Sector, Economics of the Public Sector and Economics of Non-profit Organisations. Lectures are concerned with general topics related to culture and mass media economy, while the structure of seminars enables students to get to know individual cultural and mass media institutions in practice. In analysing typical cultural and mass media institutions, accent is put on their mission, role in society; specific character of the goods produced, context of the national economy; government policy concerning culture and mass media; their institutional structure and system of management; organization and management of individual institutions; possibilities of their multisource funding; their legal embodiment; current problems involved in transforming their legal and economic forms. All topics are interpreted in their development and documented by international comparisons. Examination form: written test and written seminar work.

Syllabus

• Major cultural economics and policy issues from the Czech perspective (S) Major cultural economics and policy issues from the Czech perspective (S) Major cultural economics and policy issues from the American perspective (A) Major cultural economics and policy issues from the American perspective (A) Fundraising issues from the Czech perspective(S) Fundraising issues from the American perspective Marketing issues from the Czech perspective(S) Marketing issues from the American perspective Case studies ( from cultural and mass media institutions in Brno) - session to identify, discusse, develop group students project findings (A/S) Case studies ( from cultural and mass media institutions in Brno) - session to identify, discusse, develop group students project findings (A/S) Case studies ( from cultural and mass media institutions in Brno) - session to identify, discusse, develop group students project findings (A/S) Case studies ( from cultural and mass media institutions in Brno) - session to identify, discusse, develop group students project findings (A/S) Presentation group students project (A/S)

Literature

• Bourdie, P. O televizi. 1. vyd. Brno: Doplněk 2002, ISBN 80-7239-122-4
• Lévy, P. Kyberkultura. 1. vyd. Praha: Karolinum 2000, ISBN 80-246-0109-5
• McLuhan, M. Člověk, média a elektronická kultura. 1. vyd. Brno: Jota 2000, ISBN 80-7217-128-3
• Krbová, J. Vybrané obory kultury a masmédií. Organizace, právní prostředí a financování. 1. vyd.Praha: VE 2002, ISBN 80-245-0287-9
• Aglická literatura dostupná v knihovně k tomuto kursu, bude upřesněno.
• REKTOŘÍK, Jaroslav. Ekonomika a řízení odvětví veřejného sektoru. 1st ed. Praha: Ekopress, 2002. ISBN 80-86119-60-2. info
• HAMERNÍKOVÁ, Bojka. Kultura a masmédia v tržních podmínkách. 1. vyd. Praha: Vysoká škola ekonomická v Praze, 1995, 207 s. ISBN 8070798572. info

Assessment methods (in Czech)

Prvních 8 x 3 hodiny přednášky, zbytek semináře. Zkouška: kombinace obhajoby případové studie a písemného testu Případová studie – ze života brněnských kulturních institucí, zpracovaná ve skupině s max. 5ti studenty, česky i anglicky, obhájená ústně anglicky během zápočtového týdne. Písemný test – znalostní, část otázek v češtině, část v angličtině, multiplechoice test, během termínů ve zkouškovém období.

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.
Information on course enrolment limitations: max. 20 cizích studentů;

• Enrolment Statistics (Autumn 2006, recent)
  
• Permalink: https://is.muni.cz/course/econ/autumn2006/PVEKMA